Amplitude renamed its free product tier from 'Starter Program' to 'Free Program' throughout its Terms of Service, effective July 21, 2026. All references to 'Starter Program' were replaced with 'Free Program' in sections describing eligibility, feature changes, termination procedures, and governing terms. This is a nomenclature change with no material alteration to the rights, obligations, or operational terms that apply to free tier users.
The updated terms rename Amplitude's free product tier from 'Starter Program' to 'Free Program' but do not alter the rights, obligations, or conditions that govern free tier access. Users who register for the free tier will continue to receive no-cost access until the end of their registered free period or until they purchase a paid subscription, whichever comes first. Amplitude's authority to change features, suspend access, or terminate the free program 'at any time in its sole discretion' remains unchanged.
Product tier renamed from Starter Program to Free Program; all substantive terms remain unchanged
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change is a product rebranding reflected in the Terms of Service. The 'Starter Program' is now called the 'Free Program,' but all substantive terms—eligibility, duration, suspension/termination authority, and incorporation of additional terms from external …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003911.
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