Amplitude revised its Privacy Notice on August 21, 2026, making changes to its advertising partner disclosures. The company replaced references to The Trade Desk and ZeroClick with X and OpenAI respectively, and added two new advertising partners: GetVector, Inc. (for tracking website visits and building advertising audiences) and 6sense Insights, Inc. (for tracking visitor behavior and measuring buying intent). These changes reflect updates to which third-party services Amplitude uses to power targeted advertisements and measure conversion metrics.
The updated Privacy Notice discloses that Amplitude uses X, OpenAI, GetVector, Inc., and 6sense Insights, Inc. to track website visits, measure conversions, build advertising audiences, and assess buying intent for targeted advertisements. These changes clarify which third-party advertising platforms Amplitude shares data with to power its ad targeting and measurement services. Users visiting Amplitude or sites using Amplitude's services may be tracked by these platforms as described.
Added disclosure of GetVector and 6sense as advertising tracking partners; replaced The Trade Desk and ZeroClick with X and OpenAI.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Amplitude updated its Privacy Notice to disclose four advertising technology partners used for conversion tracking and audience building. This reflects routine vendor disclosures in privacy notices and does not create new data processing obligations for …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-004560.
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