Old version
May 15, 2026 01:21 UTC
e73e9a86434e15ae918ead2cb8c2fd316b11c40e5fa2e2309c44581133fe37a2
CA-V-002659
New version
June 2, 2026 01:13 UTC
0c512a780008bac03057e328365fe0bf37bc2c0f9e5068a940d742109d23f2fe
CA-V-003293
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Change Summary
Amplitude updated its Privacy Notice on June 1, 2026, adding disclosures for three new advertising platforms: Microsoft Advertising (which now encompasses Bing and DuckDuckGo), OpenAI, and LINE Yahoo. The policy renamed 'Bing' to 'Microsoft Advertising' and removed a separate reference to Doubleclick, consolidating advertising platform disclosures. These changes affect how Amplitude describes its use of advertising partners for tracking conversions and website visits.
low severity
2 Sentences added
1 Sentences removed
5 Sentences modified
252 Sentences before
253 Sentences after
Added
Removed
Modified
BeforeAfter
0Privacy Notice Last Updated: May 14, 2026 1.0Privacy Notice Last Updated: June 1, 2026 1.
187Attn: Privacy 201 Third Street, Suite 200 San Francisco, CA 94103 EFFECTIVE DATE This Privacy Notice was last updated on May 14, 2026. 14.187Attn: Privacy 201 Third Street, Suite 200 San Francisco, CA 94103 EFFECTIVE DATE This Privacy Notice was last updated on June 1, 2026. 14.
228For more information about AddThis’s privacy practices, please see Advertising Bing We use Bing to track conversions and website visits from our advertisements displayed on Bing.228For more information about AddThis’s privacy practices, please see Advertising Microsoft Advertising We use Microsoft Advertising to track conversions and website visits from our advertisements displayed on Bing and DuckDuckGo. For more information about Bing’s privacy practices, please see Advertising Google Ads Google Ad Manager We use Google Ads and Google Ad Manager to track advertisements and measure website visits and conversions.
229For more information about Bing’s privacy practices, please see Advertising Doubleclick We use Doubleclick to track advertisements and measure website visits and conversions.Removed
239For more information about ZeroClick's privacy practices, please see What are your choices about cookies?238For more information about ZeroClick's privacy practices, please see Advertising OpenAI We use OpenAI to measure website visits and conversions resulting from advertisements delivered through OpenAI's advertising platform.
239For more information about OpenAI's privacy practices, please see Advertising LINE Yahoo We use LINE Yahoo advertising technologies to measure website visits and conversions resulting from advertisements displayed on the LINE Yahoo advertising network.
240For more information about LINE Yahoo's privacy practices, please see What are your choices about cookies?
251Previous Privacy Version February 13, 2026 December 17, 2025 November 17, 2025 September 9, 2025 July 16, 2025 April 7, 2025 September 26, 2023 August 28, 2023 December 30, 2022252Previous Privacy Version May 14, 2026 February 13, 2026 December 17, 2025 November 17, 2025 September 9, 2025 July 16, 2025 April 7, 2025 September 26, 2023 August 28, 2023 December 30, 2022
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