OpenAI removed language describing advertiser data partnerships and ad personalization controls for free users, while also removing the specific statement that free and go users could control ad personalization through account settings. The policy now presents a more general framework for direct marketing and promotional efforts. Additionally, OpenAI added a reference to a Korea Addendum for users in the Republic of Korea and changed the document title from 'US privacy policy' to 'Privacy policy'.
Consumers: The policy no longer tells free users they have a specific tool in account settings to control how their data personalizes ads.
Consumers: The policy no longer explains that advertisers share purchase and other data with OpenAI to help measure ad effectiveness.
Consumers: OpenAI now explicitly states it will use your data to promote products on other websites and measure how well those promotions work.
Consumers: Users in South Korea must now review an additional legal document for their privacy rights instead of relying solely on the main policy.
The updated policy no longer explicitly states that OpenAI receives information from advertisers and other data partners for ad measurement and improvement, nor does it mention that users can control what data is used to personalize ads shown on the service. The revised terms now establish a broader direct marketing authority, stating the company may promote products and services to users through direct marketing and on third-party properties to assess effectiveness, subject to user choices and controls. The policy adds a reference to a Korea Addendum for Korean users. You can review the linked resources to understand what choices and controls remain available.
→ Review your account settings to identify what advertising controls remain available, as the policy no longer explicitly describes them.
→ For users in the Republic of Korea, consult the Korea Addendum referenced in the updated policy for jurisdiction-specific privacy rights and controls.
This is the 3rd significant Transparency Removal change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 4 material changes to this document over 56 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
3 of OpenAI's significant changes have been classified as negative for consumers.
Removed statement that OpenAI receives information from advertisers and data partners for ad measurement purposes.
Removed explicit disclosure that free and go users can use account settings to control ad personalization data.
Expanded to explicitly authorize promoting products and services on third-party properties and assessing effectiveness of those efforts.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
OpenAI removed disclosure language regarding advertiser data partnerships and free user ad personalization controls while simultaneously expanding the stated scope of direct marketing activities. For organizations relying on OpenAI's privacy representations in their own privacy …
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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