OpenAI removed language describing a separate category of marketing partners and the cookie-based data sharing practices used with those partners. The updated policy now consolidates all third-party recipients under a single "Vendors and Service Providers" category and removes explicit disclosure of cookie-based marketing partner data sharing. Separately, language stating that OpenAI does not process sensitive data for inferring characteristics about users has been deleted.
Consumers: OpenAI no longer explicitly states in its policy that cookies may be used to share your data with marketing partners
Consumers: OpenAI no longer explicitly states it does not use sensitive data to make inferences about your characteristics or interests
The updated policy removes explicit language describing how OpenAI shares personal data with marketing partners through cookies and similar technologies. The policy previously stated that 'some of these partners may receive information through cookies and similar technologies' and offered users choices to learn more and control that sharing; this language is now absent. Additionally, the updated policy deletes a statement that OpenAI does not process sensitive data for the purpose of inferring characteristics about users, removing a specific protection that was previously disclosed.
This is the 2nd significant Transparency Removal change OpenAI has made since ConductAtlas began monitoring.
ConductAtlas has recorded 2 material changes to this document over 43 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
2 of OpenAI's significant changes have been classified as negative for consumers.
Language describing cookie-based data sharing with marketing partners and user control options is deleted
Statement that sensitive data is not processed for inferring user characteristics is deleted
Separate 'marketing partners' category is removed and consolidated into 'Vendors and Service Providers'
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
OpenAI removed language disclosing cookie-based marketing partner data sharing and a statement that sensitive data is not used for inferential profiling. These deletions reduce explicit transparency disclosures without clarifying whether the practices continue under different …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001863.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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