The statement authorizes Zoom to share data with advertising and analytics partners who use cookies, pixel tags, and tracking technologies to collect browsing and usage data across Zoom's products and potentially other websites. This data may be used to deliver targeted advertising.
This analysis describes what Zoom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Zoom's web and product surfaces involve third-party tracking infrastructure for advertising purposes. California residents have CCPA and CPRA rights to opt out of the sale or sharing of personal information for cross-context behavioral advertising, and the statement should provide a mechanism to exercise this right.
Changed focus from Zoom directly sharing specific data types (identifiers, device information, behavioral data) to describing third-party partners using tracking technologies independently, which is less transparent about direct data sharing practices.
View full change record →The agreement authorizes third-party advertising and analytics partners to collect usage and behavioral data through tracking technologies on Zoom's platforms. California residents can opt out of the sharing of personal information for advertising purposes under CCPA, and EU users can manage cookie consent preferences under applicable ePrivacy requirements.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
Monitoring
Zoom has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"We work with third-party advertising and analytics partners to deliver relevant advertising and to understand how users interact with our Products. These partners may use cookies, pixel tags, and similar tracking technologies to collect information about your use of our Products and other websites and services.— Excerpt from Zoom's Zoom Privacy Statement
1. REGULATORY LANDSCAPE: Advertising data sharing and tracking technology use engages the CCPA and CPRA's 'sale' and 'sharing' provisions for California users, requiring an opt-out mechanism. EU ePrivacy Directive and GDPR require consent for non-essential tracking cookies for EEA users. The FTC has issued guidance on online behavioral advertising that applies to US users. 2. GOVERNANCE EXPOSURE: Medium. The presence of third-party advertising tracking on a platform primarily used for business communications may create compliance friction for enterprise customers whose employees access Zoom via web browsers, as advertising trackers may collect behavioral data beyond the scope of what employees or HR teams expect. 3. JURISDICTION FLAGS: California residents have a right to opt out of the sharing of personal information for cross-context behavioral advertising under CPRA. EU and EEA users require consent for non-essential cookies. UK users are subject to PECR cookie consent requirements enforced by the ICO. 4. CONTRACT AND VENDOR IMPLICATIONS: Enterprises with data use restrictions in their employment contracts or acceptable use policies should assess whether employee Zoom usage on web browsers results in behavioral data collection by advertising partners in a manner inconsistent with those policies. 5. COMPLIANCE CONSIDERATIONS: Organizations should verify that Zoom's cookie consent mechanism is functional and jurisdiction-appropriate for their user population. California-resident users should be made aware of their opt-out rights under CPRA. Compliance teams should review whether advertising data flows are disclosed in internal data inventories.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This provision establishes that Zoom's web and product surfaces involve third-party tracking infrastructure for advertising purposes. California residents have CCPA and CPRA rights to opt out of the sale or sharing of personal information for cross-context behavioral advertising, and the statement should provide a mechanism to exercise this right.
The agreement authorizes third-party advertising and analytics partners to collect usage and behavioral data through tracking technologies on Zoom's platforms. California residents can opt out of the sharing of personal information for advertising purposes under CCPA, and EU users can manage cookie consent preferences under applicable ePrivacy requirements.
ConductAtlas has identified this type of provision across 7 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zoom.