Provision record
Zoom · Zoom Privacy Statement · View original document ↗

Advertising and Analytics Data Sharing

Medium severity High confidence Explicit document language Common · 290 of 352 platforms
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Document Record

What it is

The statement authorizes Zoom to share data with advertising and analytics partners who use cookies, pixel tags, and tracking technologies to collect browsing and usage data across Zoom's products and potentially other websites. This data may be used to deliver targeted advertising.

This analysis describes what Zoom's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes that Zoom's web and product surfaces involve third-party tracking infrastructure for advertising purposes. California residents have CCPA and CPRA rights to opt out of the sale or sharing of personal information for cross-context behavioral advertising, and the statement should provide a mechanism to exercise this right.

Clause Stability Stable

0
Changes
4
Months Monitored
May 20, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 5149 other provisions on other platforms.

Change history

modified Jul 18, 2026

Expanded to specifically mention website analytics and targeted advertising based on website use, and added reference to opt-out mechanism for third-party cookies.

View full change record →
modified May 23, 2026

Changed focus from Zoom directly sharing specific data types (identifiers, device information, behavioral data) to describing third-party partners using tracking technologies independently, which is less transparent about direct data sharing practices.

View full change record →

Consumer impact (what this means for users)

The agreement authorizes third-party advertising and analytics partners to collect usage and behavioral data through tracking technologies on Zoom's platforms. California residents can opt out of the sharing of personal information for advertising purposes under CCPA, and EU users can manage cookie consent preferences under applicable ePrivacy requirements.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Access Zoom's cookie and privacy preference settings from the privacy statement page to opt out of advertising data sharing. California residents can use Zoom's 'Do Not Sell or Share My Personal Information' link.

How other platforms handle this

Glassdoor Medium

We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.

Square Medium

to request that your data be transferred to a third party (data portability)

Google Cloud Medium

Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We work with third-party advertising and analytics partners to deliver relevant advertising and to understand how users interact with our Products. These partners may use cookies, pixel tags, and similar tracking technologies to collect information about your use of our Products and other websites and services.

Excerpt from Zoom's Privacy Statement

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Zoom Privacy Statement
Entity
Zoom
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-012535
Document ID
CA-D-00190
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a287334eb71574e4fff5a2fb1521cc15c5d1a96621caa1ebefdb06dc715c9b47
Analysis generated
May 20, 2026 22:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zoom
Document: Zoom Privacy Statement
Record ID: CA-P-012535
Captured: 2026-05-20 22:29:53 UTC
SHA-256: a287334eb71574e4…
URL: https://conductatlas.com/platform/zoom/zoom-privacy-statement/provision/CA-P-012535/advertising-and-analytics-data-sharing/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Zoom's Advertising and Analytics Data Sharing clause do?

This provision establishes that Zoom's web and product surfaces involve third-party tracking infrastructure for advertising purposes. California residents have CCPA and CPRA rights to opt out of the sale or sharing of personal information for cross-context behavioral advertising, and the statement should provide a mechanism to exercise this right.

How does this clause affect you?

The agreement authorizes third-party advertising and analytics partners to collect usage and behavioral data through tracking technologies on Zoom's platforms. California residents can opt out of the sharing of personal information for advertising purposes under CCPA, and EU users can manage cookie consent preferences under applicable ePrivacy requirements.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Zoom?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zoom.