This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personalized ad delivery is based on cross-service activity, meaning data generated across all Google services — not only YouTube — can influence the ads a user sees.
The updated Privacy Policy now explicitly discloses how Google handles data under U.S. state privacy laws, particularly California's CCPA. Google states that it does not sell personal information and does not share it as that term is defined under the CCPA. The policy details user rights to access information, request deletion, correct information, and opt out of certain profiling and targeted advertising. Users can exercise these rights through tools like My Activity and My Ad Center, or by contacting Google directly. The policy also provides specific handling of health data under Washington's My Health My Data Act and Nevada Senate Bill 370, where Google processes such information only with user consent or as otherwise permitted by law.
View change record →The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Your interests and activity across Google services may be used by YouTube Ads to determine which personalized ads you are shown.
How other platforms handle this
combination of Service Data with information from other Google products and services. We also use Service Data for internal reporting and analysis of applicable product and business operations.
In accordance with applicable legal requirements, we may use your information to tailor and provide you with content and advertisements.
We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.
Monitoring
YouTube Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"we may also show you personalized ads based on your interests and activity across Google services. For example, if you search for "mountain bikes," you may see ads for sports equipment on YouTube.— Excerpt from YouTube Ads's Google Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Personalized ad delivery is based on cross-service activity, meaning data generated across all Google services — not only YouTube — can influence the ads a user sees.
Your interests and activity across Google services may be used by YouTube Ads to determine which personalized ads you are shown.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.