This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Google's operational practice of continuous location data collection across its services and specifies the technical mechanisms employed. It defines the scope of user control available through the Location History setting, distinguishing between prospective collection cessation and retention of historical data.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users operate under terms that authorize ongoing location data collection through multiple technological methods unless Location History is actively disabled. The provision establishes that disabling Location History prevents future collection but does not remove or delete data already collected and retained in the user's Google Account.
How other platforms handle this
Our Services allow you to input your voice to generate Prompts and other text transcriptions. We process your voice audio to convert it into Prompts and other text transcriptions and then discard the audio after the processing is complete. We retain and use audio text transcriptions as Log and Usage...
We collect information about your precise or approximate location as determined through data such as your IP address, GPS, and other inputs from your device, with your permission where required. We may use this information to provide, personalize, and improve our services, and for safety purposes.
Device and Connection Information. Consistent with your device or browser permissions, your device or browser automatically sends us information about when and how you install, access, or use our Services. This includes information such as your device type, operating system information, browser info...
Monitoring
YouTube Ads has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"When you use Google services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points and cell towers. You can turn off Location History at any time. If you choose to turn off Location History, it will stop being saved to your Google Account. The data that has already been saved as part of your Location History will not be deleted — you can delete it manually.— Excerpt from YouTube Ads's Google Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
The provision establishes Google's operational practice of continuous location data collection across its services and specifies the technical mechanisms employed. It defines the scope of user control available through the Location History setting, distinguishing between prospective collection cessation and retention of historical data.
Users operate under terms that authorize ongoing location data collection through multiple technological methods unless Location History is actively disabled. The provision establishes that disabling Location History prevents future collection but does not remove or delete data already collected and retained in the user's Google Account.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.