This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Google's operational practice of continuous location data collection across its services and specifies the technical mechanisms employed. It defines the scope of user control available through the Location History setting, distinguishing between prospective collection cessation and retention of historical data.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users operate under terms that authorize ongoing location data collection through multiple technological methods unless Location History is actively disabled. The provision establishes that disabling Location History prevents future collection but does not remove or delete data already collected and retained in the user's Google Account.
How other platforms handle this
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
We also collect information about your approximate location based on your device and network information, such as SIM card region, IP address, and device system settings. We also collect information, such as tourist attractions, shops, or other points of interest, if you choose to add the location t...
We collect information about your approximate and precise location. If you permit us to do so, we can collect your precise location from your device. We also use your IP address to determine your general location. You can use Snap Map to share your location with your friends and to see the locations...
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"When you use Google services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points and cell towers. You can turn off Location History at any time. If you choose to turn off Location History, it will stop being saved to your Google Account. The data that has already been saved as part of your Location History will not be deleted — you can delete it manually.— Excerpt from YouTube Ads's Google Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes Google's operational practice of continuous location data collection across its services and specifies the technical mechanisms employed. It defines the scope of user control available through the Location History setting, distinguishing between prospective collection cessation and retention of historical data.
Users operate under terms that authorize ongoing location data collection through multiple technological methods unless Location History is actively disabled. The provision establishes that disabling Location History prevents future collection but does not remove or delete data already collected and retained in the user's Google Account.
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