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The provision operationalizes Google's compliance with children's privacy regulations by restricting data collection, ad personalization, and account creation mechanisms for users below age thresholds. This establishes the procedural framework for differentiating service delivery based on user age classification.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →For users under 13, the terms restrict personalized ad serving and require parental involvement in account creation through Family Link; for users over 13, protections vary according to jurisdiction-specific legal requirements. The provision defines which data practices and account access mechanisms apply based on age verification.
How other platforms handle this
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are under 13, please do not use our Services or provide any personal information to us.
Lyft's services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
19. Minors and Children
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"We don't knowingly collect or use personal information from children under 13 without parental consent. When children do use Google services, we provide special protections — for example, we don't serve them personalized ads. We also don't allow Google accounts for users under 13 (or the applicable age in their country), unless a parent sets up an account for their child through Family Link. Older minors may have additional protections depending on applicable law.— Excerpt from YouTube Ads's Google Privacy Policy
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The provision operationalizes Google's compliance with children's privacy regulations by restricting data collection, ad personalization, and account creation mechanisms for users below age thresholds. This establishes the procedural framework for differentiating service delivery based on user age classification.
For users under 13, the terms restrict personalized ad serving and require parental involvement in account creation through Family Link; for users over 13, protections vary according to jurisdiction-specific legal requirements. The provision defines which data practices and account access mechanisms apply based on age verification.
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