Yelp collects your precise GPS location from your device when you use the app, and may use this data to personalize content, target advertising, and share it with third-party partners.
This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational scope of geolocation data practices contingent on user device permission. It specifies multiple authorized uses of location data across service delivery, personalization, and advertising functions, defining how the company processes location information when access is granted.
Your exact physical movements may be tracked and shared with advertisers without explicit consent beyond app permissions, creating significant privacy exposure. California residents can opt out of the sharing of this sensitive data via Yelp's privacy settings.
How other platforms handle this
Depending on the Service's functionality, we collect regional geolocation data.
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"You may choose to allow Yelp to collect and store certain sensitive personal information about you (e.g., precise geolocation). If you have allowed Yelp to access your precise geolocation through your device settings, we may use that information to provide our Services, personalize your experience, make more relevant recommendations, and for advertising or ad attribution, including to recognize your visits to a business.Excerpt from Yelp's Privacy Policy
Precise geolocation constitutes sensitive personal information under CPRA, requiring opt-out rights and use limitations; under GDPR it may require a valid lawful basis and heightened transparency obligations for Yelp Ireland Ltd.
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This clause establishes the operational scope of geolocation data practices contingent on user device permission. It specifies multiple authorized uses of location data across service delivery, personalization, and advertising functions, defining how the company processes location information when access is granted.
Your exact physical movements may be tracked and shared with advertisers without explicit consent beyond app permissions, creating significant privacy exposure. California residents can opt out of the sharing of this sensitive data via Yelp's privacy settings.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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