Yelp collects your precise GPS location from your device when you use the app, and may use this data to personalize content, target advertising, and share it with third-party partners.
This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational scope of geolocation data practices contingent on user device permission. It specifies multiple authorized uses of location data across service delivery, personalization, and advertising functions, defining how the company processes location information when access is granted.
Your exact physical movements may be tracked and shared with advertisers without explicit consent beyond app permissions, creating significant privacy exposure. California residents can opt out of the sharing of this sensitive data via Yelp's privacy settings.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
Monitoring
Yelp has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"You may choose to allow Yelp to collect and store certain sensitive personal information about you (e.g., precise geolocation). If you have allowed Yelp to access your precise geolocation through your device settings, we may use that information to provide our Services, personalize your experience, make more relevant recommendations, and for advertising or ad attribution, including to recognize your visits to a business.— Excerpt from Yelp's Yelp Privacy Policy
Precise geolocation constitutes sensitive personal information under CPRA, requiring opt-out rights and use limitations; under GDPR it may require a valid lawful basis and heightened transparency obligations for Yelp Ireland Ltd.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This clause establishes the operational scope of geolocation data practices contingent on user device permission. It specifies multiple authorized uses of location data across service delivery, personalization, and advertising functions, defining how the company processes location information when access is granted.
Your exact physical movements may be tracked and shared with advertisers without explicit consent beyond app permissions, creating significant privacy exposure. California residents can opt out of the sharing of this sensitive data via Yelp's privacy settings.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Yelp.