Yelp collects your precise GPS location from your device when you use the app, and may use this data to personalize content, target advertising, and share it with third-party partners.
This analysis describes what Yelp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational scope of geolocation data practices contingent on user device permission. It specifies multiple authorized uses of location data across service delivery, personalization, and advertising functions, defining how the company processes location information when access is granted.
Your exact physical movements may be tracked and shared with advertisers without explicit consent beyond app permissions, creating significant privacy exposure. California residents can opt out of the sharing of this sensitive data via Yelp's privacy settings.
How other platforms handle this
Geolocation data: Such as Global Positioning System ("GPS"), which we may collect with your consent if you have an account for financial Services, and IP-based geolocation data during your user experience or based on your mobile application settings. [...] If you agree to let us track your precise g...
We collect precise location data from your mobile device when you use our platform, including when the app is running in the foreground or background, to facilitate delivery services, improve our platform, and for other purposes described in this Privacy Policy. We treat precise geolocation as sensi...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
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"You may choose to allow Yelp to collect and store certain sensitive personal information about you (e.g., precise geolocation). If you have allowed Yelp to access your precise geolocation through your device settings, we may use that information to provide our Services, personalize your experience, make more relevant recommendations, and for advertising or ad attribution, including to recognize your visits to a business.— Excerpt from Yelp's Yelp Privacy Policy
Precise geolocation constitutes sensitive personal information under CPRA, requiring opt-out rights and use limitations; under GDPR it may require a valid lawful basis and heightened transparency obligations for Yelp Ireland Ltd.
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This clause establishes the operational scope of geolocation data practices contingent on user device permission. It specifies multiple authorized uses of location data across service delivery, personalization, and advertising functions, defining how the company processes location information when access is granted.
Your exact physical movements may be tracked and shared with advertisers without explicit consent beyond app permissions, creating significant privacy exposure. California residents can opt out of the sharing of this sensitive data via Yelp's privacy settings.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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