Xfinity · Comcast Privacy Policy · View original document ↗

Targeted Advertising and Data Use for Marketing

High severity Unique · 0 of 325 platforms
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This analysis describes what Xfinity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision defines the scope of data utilization for marketing operations. It establishes the operational framework under which customer information becomes available for advertising targeting and campaign personalization, which constitutes a primary revenue model for the service provider.

Consumer impact (what this means for users)

The terms authorize Xfinity to use customer activity data and account information to deliver targeted advertisements and marketing communications. Users operating under these terms consent to data collection and use for advertising purposes as a condition of service.

How other platforms handle this

Microsoft Azure Medium

Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...

LinkedIn Medium

We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...

Threads Medium

We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.

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▸ View Original Clause Language DOCUMENT RECORD
"
How and when we use information, including for marketing and advertising

— Excerpt from Xfinity's Comcast Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Comcast Privacy Policy
Entity
Xfinity
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
May 9, 2026
Record ID
CA-P-003791
Document ID
CA-D-00344
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e43ca0effd6fa8f57499468ded0c2f8fd98db27516f4f9b8ed1fcdd4cbe5541e
Analysis generated
March 20, 2026 04:21 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Xfinity
Document: Comcast Privacy Policy
Record ID: CA-P-003791
Captured: 2026-03-20 04:21:34 UTC
SHA-256: e43ca0effd6fa8f5…
URL: https://conductatlas.com/platform/xfinity/comcast-privacy-policy/targeted-advertising-and-data-use-for-marketing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Xfinity's Targeted Advertising and Data Use for Marketing clause do?

This provision defines the scope of data utilization for marketing operations. It establishes the operational framework under which customer information becomes available for advertising targeting and campaign personalization, which constitutes a primary revenue model for the service provider.

How does this clause affect you?

The terms authorize Xfinity to use customer activity data and account information to deliver targeted advertisements and marketing communications. Users operating under these terms consent to data collection and use for advertising purposes as a condition of service.

Is ConductAtlas affiliated with Xfinity?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Xfinity.