Xfinity may share your personal information with other Comcast-owned companies, including NBCUniversal and Sky, for marketing and advertising purposes.
This analysis describes what Xfinity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing data with media and entertainment affiliates for advertising substantially expands the universe of entities that may use your personal data beyond the internet and cable service relationship you signed up for.
Interpretive note: The scope of 'business purposes' for affiliate sharing is not fully defined in the available excerpt, and the adequacy of opt-out mechanisms relative to Cable Act and CPRA requirements depends on implementation details not visible in the policy text.
Your Xfinity account data, including viewing history, location, and internet activity, may be used by NBCUniversal and Sky for their own advertising and marketing purposes, which is a broader use than most subscribers would expect from a broadband or cable provider.
Cross-platform context
See how other platforms handle Sharing with Comcast Family of Companies and similar clauses.
Compare across platforms →Monitoring
Xfinity has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"We are part of the Comcast family of companies, which includes NBCU, Sky, and others ("Our Related Businesses"). We may share personal information within the Comcast family of companies for business purposes, including marketing and advertising, and to improve our products and services.— Excerpt from Xfinity's Comcast Privacy Policy
REGULATORY LANDSCAPE: CCPA/CPRA defines 'sharing' to include disclosure of personal information to third parties for cross-context behavioral advertising, and treats affiliate sharing for advertising as subject to consumer opt-out rights. The Cable Communications Policy Act may require subscriber opt-in consent before cable viewing data is shared with affiliates for marketing purposes. The FTC Act applies to deceptive disclosures about data sharing scope. GOVERNANCE EXPOSURE: High. The breadth of the Comcast corporate family, which includes major media companies with their own advertising ecosystems, means that data shared under this provision may be used in contexts far removed from the subscriber's Xfinity service relationship. CPRA requires that businesses disclose affiliate sharing for advertising and provide opt-out mechanisms, and the policy's current framing of affiliate sharing as a general business purpose may not satisfy CPRA's granularity requirements. JURISDICTION FLAGS: California subscribers have CPRA opt-out rights for sharing with third parties (including affiliates) for advertising. The Cable Act's opt-in standard may apply to cable subscriber data shared with NBCU for advertising. UK and EEA subscribers covered by the policy's additional notices are subject to GDPR's lawful basis requirements for affiliate data transfers, including adequacy and SCCs for international transfers from Sky UK to US entities. CONTRACT AND VENDOR IMPLICATIONS: Intra-group data sharing agreements between Comcast, NBCU, and Sky should be reviewed for compliance with CPRA's contractual requirements for service providers and contractors, and for GDPR Article 26 joint controller or Article 28 processor requirements where applicable. Transfer mechanisms for UK-to-US and EEA-to-US data flows should be verified post-Schrems II. COMPLIANCE CONSIDERATIONS: Legal teams should audit whether subscriber-facing opt-out mechanisms for affiliate sharing are properly scoped to cover advertising use by NBCU and Sky, and whether the disclosure is sufficiently prominent to satisfy CCPA/CPRA's notice requirements. The intersection of Cable Act consent requirements and affiliate advertising sharing should be specifically evaluated.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
Sharing data with media and entertainment affiliates for advertising substantially expands the universe of entities that may use your personal data beyond the internet and cable service relationship you signed up for.
Your Xfinity account data, including viewing history, location, and internet activity, may be used by NBCUniversal and Sky for their own advertising and marketing purposes, which is a broader use than most subscribers would expect from a broadband or cable provider.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Xfinity.