When you message a business on WhatsApp, that business may share your conversation data with third-party providers and Meta for customer service and advertising purposes.
This analysis describes what WhatsApp's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision creates an operational framework for data flow from business accounts to WhatsApp and its service providers, expanding the sources and uses of user interaction data beyond direct WhatsApp-user communications. This establishes contractual responsibility on businesses to comply with legal requirements when transmitting user information to the platform.
The updated policy now explicitly discloses that users 'may see other types of ads in Status and Channels,' whereas the prior language stated WhatsApp had 'no intention to introduce' new ad types. This represents a shift from a stated commitment not to expand advertising toward an explicit acknowledgment that new ad categories may appear on WhatsApp's social features. The policy also updated its regional privacy guidance by removing a reference to Thai Personal Data Protection Act rights and adding a new section directing US residents to WhatsApp's United States Regional Privacy Notice for information about their consumer privacy rights under US law.
View change record →Your conversations with businesses on WhatsApp may be used for marketing and shared with advertising platforms, including Meta. Consumers should be aware that business chats carry different privacy expectations than personal chats.
How other platforms handle this
We may share your personal information with third parties in the following circumstances: with service providers who perform services on our behalf; with advertising and analytics partners; with business partners with whom we jointly offer products or services; with other parties with your consent; ...
We may share personal information with third-party service providers and partners who support our business operations, including identity verification providers, payment processors, analytics providers, marketing partners, and blockchain analytics companies.
We may share information about you and your transactions with Card Networks and our financial services partners. By accepting this agreement, you authorize Stripe to share your information with these entities for purposes including facilitating your use of the Services, complying with applicable law...
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WhatsApp has changed this document before.
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"Businesses you interact with using our Services may provide us with information about their interactions with you. We require each of these businesses to act in accordance with applicable law when providing any information to us. When you message with a business on WhatsApp, keep in mind that the content you share may be visible to several people in that business. In addition, some businesses might be working with third-party service providers (which may include Meta) to help manage their communications with their customers.— Excerpt from WhatsApp's WhatsApp Privacy Policy
Business messaging data flows involve multiple data controllers and processors, creating complex accountability chains under GDPR Article 26 (joint controllers) and Article 28 (processors). Legal teams advising businesses using WhatsApp Business API should conduct thorough data processing agreement reviews.
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The provision creates an operational framework for data flow from business accounts to WhatsApp and its service providers, expanding the sources and uses of user interaction data beyond direct WhatsApp-user communications. This establishes contractual responsibility on businesses to comply with legal requirements when transmitting user information to the platform.
Your conversations with businesses on WhatsApp may be used for marketing and shared with advertising platforms, including Meta. Consumers should be aware that business chats carry different privacy expectations than personal chats.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by WhatsApp.