Webull and its advertising partners track your activity on the platform using cookies and similar tools, collecting data about your device, browsing behavior, and what you click on.
Your device identifiers, IP address, browsing behavior, and click history are collected by Webull and shared with third-party advertising partners, creating a detailed behavioral profile that may be used for targeted advertising across platforms.
Cross-platform context
See how other platforms handle Automated Data Collection via Tracking Technologies and similar clauses.
Compare across platforms →Behavioral tracking data — combined with your financial profile — creates a highly detailed picture of your interests, finances, and behavior that may be shared with advertising networks, creating privacy risks beyond what users typically expect from a trading app.
REGULATORY FRAMEWORK: CCPA/CPRA (Cal. Civil Code §1798.140(ah)) defines 'sharing' to include disclosing personal information to third parties for cross-context behavioral advertising, which applies to pixel/cookie-based tracking for advertising purposes. GDPR Art. 5(1)(a) and Recital 30 require a lawful basis (typically consent under ePrivacy Directive) for non-essential tracking cookies. The ePrivacy Directive (2002/58/EC) requires prior informed consent for non-essential cookies in EU/EEA jurisdictions. FTC Act Section 5 applies to deceptive practices in online behavioral advertising. The FTC's 2012 Privacy Report established the standard for providing prominent notice for tracking-based advertising. Enforcement authority: FTC, CPPA, EU supervisory authorities.
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.