Wealthfront may track your browsing activity across different devices and websites, matching your mobile and desktop behavior to build a more complete profile of you.
This analysis describes what Wealthfront's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.
The updated policy establishes that Wealthfront may collect personal information about minors when adult account holders designate them as beneficiaries or when custodians provide information during account opening. The policy clarifies that the company does not have actual knowledge of collecting information directly from minors themselves. Additionally, the revised terms disclose that the company may use client personal information to train, develop, and improve AI-powered features, which may be tested with employees or released to clients. The policy states that AI feature outputs are provided for informational purposes only and do not constitute investment advice, and that Wealthfront makes no representation that such outputs are accurate, complete, or suitable for any purpose. If you become aware your child has directly provided information to Wealthfront without your consent, you may contact support@wealthfront.com to request deletion.
View change record →Provision renamed and significantly expanded with concrete examples and specific technical methods (geo-location, device identifiers, browsing pattern analysis) used for cross-device matching.
View full change record →Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.
How other platforms handle this
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telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.
"Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your computer. To do this, we may analyze your browsing patterns, geo-location and device identifiers to match the information of the browser and devices that appear to be used by the same person.Excerpt from Wealthfront's Privacy Policy
Cross-device tracking disclosures are relevant under CCPA and FTC guidance on digital advertising and tracking; the absence of a specific opt-out mechanism for cross-device tracking may warrant review against evolving state privacy regulations.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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Cross-device tracking enables the company to maintain a unified browsing profile across a user's digital ecosystem, which supports targeting, analytics, and personalization functions that operate across the user's devices and online presence.
Your online behavior across multiple devices may be linked and analyzed by Wealthfront, though the policy does not provide a direct opt-out mechanism for this specific practice.
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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