This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope of data utilization for advertising purposes, clarifying that location and behavioral data collected through the service may be processed for targeted ad delivery across multiple platforms. This defines a core business practice for the service and the informational inputs that support personalization and advertising functions.
The updated policy now explicitly discloses that Waze periodically collects all phone numbers stored on your device's contact book as part of the 'find friends' feature. According to the revised terms, these phone numbers are collected in a form that is initially anonymous to Waze and are used to help create a list of other Waze users you may know. The policy clarifies that names, addresses, and other contact information are not collected from your phone book, though such information may be saved locally on your device for local searches. Additionally, the updated terms now explicitly authorize connecting your Waze account to social network accounts and sharing profile information from those networks. You can control whether to use the 'find friends' feature and whether to connect social network accounts to your Waze account.
View change record →The updated policy removes explicit language describing how Waze collects phone numbers from device contact books and integrates social network accounts. Previously, the policy stated that Waze would 'periodically collect all of the phone numbers which are stored on your device's phone contacts book' and described how this information was used for the 'find friends' feature. The revised policy no longer includes these specific disclosures. This does not necessarily mean the practices have stopped, but it means the policy provides less transparency about what data Waze collects from your device and how it uses contact information. Users who relied on these detailed descriptions to understand Waze's data practices will find the updated policy less explicit on these points.
View change record →The updated privacy policy now explicitly discloses that Waze periodically collects all phone numbers stored in your device's contact book as part of the 'find friends' feature. According to the policy, this information is collected in an anonymous form to Waze and is used to identify other Waze users you may know. The terms also clarify that social network information can be shared with Waze and other users if you choose to connect your social network account. While the policy states that names, addresses, and other contact book information are not collected, some contact information may be saved locally on your device for local search purposes. You can control whether this feature operates by not using the 'find friends' feature or by not granting the app contact access through your device settings.
View change record →Under this provision, users' location data and usage patterns are subject to processing for targeted advertising purposes both within the Waze application and on other platforms. The terms authorize this data use as a condition of service operation and do not require explicit opt-in beyond acceptance of the privacy policy.
How other platforms handle this
We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
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"We use the information we collect to provide, maintain, and improve our services, to develop new services, and to provide personalized content and advertising. We may use your location data, usage patterns, and other information to deliver targeted advertisements within the Waze app and across other platforms.— Excerpt from Waze's Waze Privacy Policy
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The clause establishes the operational scope of data utilization for advertising purposes, clarifying that location and behavioral data collected through the service may be processed for targeted ad delivery across multiple platforms. This defines a core business practice for the service and the informational inputs that support personalization and advertising functions.
Under this provision, users' location data and usage patterns are subject to processing for targeted advertising purposes both within the Waze application and on other platforms. The terms authorize this data use as a condition of service operation and do not require explicit opt-in beyond acceptance of the privacy policy.
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