Waze shares your data with outside advertising and analytics companies who may also track your activity across other apps and websites using cookies and similar tracking tools.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the disclosure of user data, including potentially location and behavioral data, to third-party advertising and analytics partners who may independently track users across digital environments beyond the Waze app.
Interpretive note: The policy does not enumerate specific advertising and analytics partners or the precise categories of data shared with each, which limits the ability to assess the full scope of this provision without reviewing partner-level disclosures.
The updated policy now applies to users of any age by removing the prior 16+ requirement, but does not explicitly state whether parental consent is required for minors. The policy defines Personal Information more broadly to include location, route information, and data reasonably linked to you by Waze. The company removed documentation of the 'find friends' feature that previously collected phone numbers from device contacts, suggesting that feature is no longer active or has been redesigned. Privacy controls remain available through in-app settings where you can adjust which Personal Information Waze collects and how it is used.
View change record →Clarifies that third-party advertisers and analytics providers have independent tracking capabilities beyond Waze's direct collection, expanding the scope of behavioral monitoring beyond the platform.
View full change record →The policy states that advertising and analytics partners may receive user data and deploy their own tracking technologies within the Waze app, which means user data may be subject to those third parties' own privacy practices in addition to Waze's policy.
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Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about your use of the Waze App and other websites and apps.Excerpt from Waze's Privacy Policy
1) REGULATORY LANDSCAPE: Sharing of personal data with third-party advertising partners implicates GDPR Article 6 lawful basis requirements and, for EU users, requires consent under the ePrivacy Directive for cookie and tracking technology deployment.
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This provision authorizes the disclosure of user data, including potentially location and behavioral data, to third-party advertising and analytics partners who may independently track users across digital environments beyond the Waze app.
The policy states that advertising and analytics partners may receive user data and deploy their own tracking technologies within the Waze app, which means user data may be subject to those third parties' own privacy practices in addition to Waze's policy.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Waze.