Waze · Waze Privacy Policy · View original document ↗

Third-Party Advertising and Analytics Data Sharing

Medium severity Medium confidence Explicitdocumentlanguage Uncommon · 25 of 343 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Waze Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.
Document Record

What it is

Waze shares your data with outside advertising and analytics companies who may also track your activity across other apps and websites using cookies and similar tracking tools.

This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision authorizes the disclosure of user data, including potentially location and behavioral data, to third-party advertising and analytics partners who may independently track users across digital environments beyond the Waze app.

Interpretive note: The policy does not enumerate specific advertising and analytics partners or the precise categories of data shared with each, which limits the ability to assess the full scope of this provision without reviewing partner-level disclosures.

Recent Activity

This document changed recently

Medium May 5, 2026

The updated policy now explicitly discloses that Waze periodically collects all phone numbers stored on your device's contact book as part of the 'find friends' feature. According to the revised terms, these phone numbers are collected in a form that is initially anonymous to Waze and are used to help create a list of other Waze users you may know. The policy clarifies that names, addresses, and other contact information are not collected from your phone book, though such information may be saved locally on your device for local searches. Additionally, the updated terms now explicitly authorize connecting your Waze account to social network accounts and sharing profile information from those networks. You can control whether to use the 'find friends' feature and whether to connect social network accounts to your Waze account.

View change record →
Medium Apr 19, 2026

The updated policy removes explicit language describing how Waze collects phone numbers from device contact books and integrates social network accounts. Previously, the policy stated that Waze would 'periodically collect all of the phone numbers which are stored on your device's phone contacts book' and described how this information was used for the 'find friends' feature. The revised policy no longer includes these specific disclosures. This does not necessarily mean the practices have stopped, but it means the policy provides less transparency about what data Waze collects from your device and how it uses contact information. Users who relied on these detailed descriptions to understand Waze's data practices will find the updated policy less explicit on these points.

View change record →
Medium Mar 23, 2026

The updated privacy policy now explicitly discloses that Waze periodically collects all phone numbers stored in your device's contact book as part of the 'find friends' feature. According to the policy, this information is collected in an anonymous form to Waze and is used to identify other Waze users you may know. The terms also clarify that social network information can be shared with Waze and other users if you choose to connect your social network account. While the policy states that names, addresses, and other contact book information are not collected, some contact information may be saved locally on your device for local search purposes. You can control whether this feature operates by not using the 'find friends' feature or by not granting the app contact access through your device settings.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
May 11, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 1153 other provisions on other platforms.

Consumer impact (what this means for users)

The policy states that advertising and analytics partners may receive user data and deploy their own tracking technologies within the Waze app, which means user data may be subject to those third parties' own privacy practices in addition to Waze's policy.

How other platforms handle this

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

Nintendo Medium

We permit third-party service providers to collect your information, as described here, through some of our services and we share your information with third-party service providers for business purposes as described in this policy, including but not limited to providing advertising on our services ...

See all platforms with this clause type →

Monitoring

Waze has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Start Monitor free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about your use of the Waze App and other websites and apps.

— Excerpt from Waze's Waze Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

1) REGULATORY LANDSCAPE: Sharing of personal data with third-party advertising partners implicates GDPR Article 6 lawful basis requirements and, for EU users, requires consent under the ePrivacy Directive for cookie and tracking technology deployment. CCPA/CPRA requires disclosure of categories of third parties to whom personal information is sold or shared for cross-context behavioral advertising, and provides a right to opt out of such sharing. The FTC Act Section 5 applies to the accuracy and completeness of disclosures about third-party data sharing practices. 2) GOVERNANCE EXPOSURE: Medium. The policy discloses third-party advertising and analytics sharing but does not enumerate the specific partners or the categories of data transferred to each partner class, which may create transparency gaps under GDPR and CCPA specificity requirements. The use of third-party tracking technologies within the app context (rather than browser context) may require evaluation under mobile-specific consent frameworks. 3) JURISDICTION FLAGS: EU/EEA users are protected by ePrivacy Directive and GDPR consent requirements for advertising tracking; the deployment of third-party trackers within a mobile app requires affirmative consent in most EU jurisdictions. California users have a CPRA right to opt out of sharing for cross-context behavioral advertising. Some EU member states (France, Germany) have specific guidance from national data protection authorities on consent requirements for advertising SDKs embedded in mobile apps. 4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should request a list of advertising and analytics technology vendors integrated into the Waze app and assess the data processing agreements and consent mechanisms governing each. The policy's reference to third parties using their own tracking technologies implies that Waze's DPA obligations may not fully cover downstream data handling by those partners. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the advertising SDK and analytics tool inventory within the Waze app against the disclosed purposes and verify that consent collection mechanisms (where required) are properly implemented. Records of third-party data sharing should be maintained in RoPA documentation for GDPR compliance.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

Track 1 platform — free Try Monitor free for 14 days

Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.

Applicable agencies

  • FTC
    The FTC oversees consumer protection regarding advertising data practices and third-party data sharing disclosures under Section 5 of the FTC Act.
    File a complaint →
  • State AG
    California's AG enforces CCPA/CPRA rights to opt out of sharing personal data for cross-context behavioral advertising with third-party partners.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Waze Privacy Policy
Entity
Waze
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 12, 2026
Record ID
CA-P-010771
Document ID
CA-D-00323
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
20ecc6f25312a12f14c0e0f1ef34ac6de707e4dff155d666a54730feec8142c3
Analysis generated
May 11, 2026 22:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Waze
Document: Waze Privacy Policy
Record ID: CA-P-010771
Captured: 2026-05-11 22:53:58 UTC
SHA-256: 20ecc6f25312a12f…
URL: https://conductatlas.com/platform/waze/waze-privacy-policy/third-party-advertising-and-analytics-data-sharing/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Compliance free trial

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Waze's Third-Party Advertising and Analytics Data Sharing clause do?

This provision authorizes the disclosure of user data, including potentially location and behavioral data, to third-party advertising and analytics partners who may independently track users across digital environments beyond the Waze app.

How does this clause affect you?

The policy states that advertising and analytics partners may receive user data and deploy their own tracking technologies within the Waze app, which means user data may be subject to those third parties' own privacy practices in addition to Waze's policy.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 25 platforms. See the full comparison.

Is ConductAtlas affiliated with Waze?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Waze.