Waze shares your data with outside advertising and analytics companies who may also track your activity across other apps and websites using cookies and similar tracking tools.
This analysis describes what Waze's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the disclosure of user data, including potentially location and behavioral data, to third-party advertising and analytics partners who may independently track users across digital environments beyond the Waze app.
Interpretive note: The policy does not enumerate specific advertising and analytics partners or the precise categories of data shared with each, which limits the ability to assess the full scope of this provision without reviewing partner-level disclosures.
The updated policy now explicitly discloses that Waze periodically collects all phone numbers stored on your device's contact book as part of the 'find friends' feature. According to the revised term…
The updated policy removes explicit language describing how Waze collects phone numbers from device contact books and integrates social network accounts. Previously, the policy stated that Waze would…
The updated privacy policy now explicitly discloses that Waze periodically collects all phone numbers stored in your device's contact book as part of the 'find friends' feature. According to the poli…
The policy states that advertising and analytics partners may receive user data and deploy their own tracking technologies within the Waze app, which means user data may be subject to those third parties' own privacy practices in addition to Waze's policy.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about your use of the Waze App and other websites and apps.— Excerpt from Waze's Waze Privacy Policy
1) REGULATORY LANDSCAPE: Sharing of personal data with third-party advertising partners implicates GDPR Article 6 lawful basis requirements and, for EU users, requires consent under the ePrivacy Directive for cookie and tracking technology deployment. CCPA/CPRA requires disclosure of categories of third parties to whom personal information is sold or shared for cross-context behavioral advertising, and provides a right to opt out of such sharing. The FTC Act Section 5 applies to the accuracy and completeness of disclosures about third-party data sharing practices. 2) GOVERNANCE EXPOSURE: Medium. The policy discloses third-party advertising and analytics sharing but does not enumerate the specific partners or the categories of data transferred to each partner class, which may create transparency gaps under GDPR and CCPA specificity requirements. The use of third-party tracking technologies within the app context (rather than browser context) may require evaluation under mobile-specific consent frameworks. 3) JURISDICTION FLAGS: EU/EEA users are protected by ePrivacy Directive and GDPR consent requirements for advertising tracking; the deployment of third-party trackers within a mobile app requires affirmative consent in most EU jurisdictions. California users have a CPRA right to opt out of sharing for cross-context behavioral advertising. Some EU member states (France, Germany) have specific guidance from national data protection authorities on consent requirements for advertising SDKs embedded in mobile apps. 4) CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should request a list of advertising and analytics technology vendors integrated into the Waze app and assess the data processing agreements and consent mechanisms governing each. The policy's reference to third parties using their own tracking technologies implies that Waze's DPA obligations may not fully cover downstream data handling by those partners. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the advertising SDK and analytics tool inventory within the Waze app against the disclosed purposes and verify that consent collection mechanisms (where required) are properly implemented. Records of third-party data sharing should be maintained in RoPA documentation for GDPR compliance.
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This provision authorizes the disclosure of user data, including potentially location and behavioral data, to third-party advertising and analytics partners who may independently track users across digital environments beyond the Waze app.
The policy states that advertising and analytics partners may receive user data and deploy their own tracking technologies within the Waze app, which means user data may be subject to those third parties' own privacy practices in addition to Waze's policy.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
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