This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational scope of Walmart's advertising data usage, specifying that user information collected through transactions and site activity feeds into a retail media network that extends ad delivery beyond Walmart's owned properties to third-party digital platforms.
Interpretive note: The precise scope of third-party data sharing through Walmart Connect and whether specific data flows constitute sale or sharing under each applicable state privacy statute depends on the technical implementation and the terms of individual partner agreements, which are not disclosed in this notice.
Users operate under terms that authorize Walmart to apply their transaction and behavioral data to generate targeted advertising served across multiple digital properties. The mechanism links purchase history and browsing activity directly to ad personalization across both Walmart-controlled and third-party environments.
How other platforms handle this
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We infer information about you based on how you use Pinterest. For example, if you engage with Pins about travel, we may infer you are interested in travel. We use this information to provide more relevant recommendations and advertising. We may combine the information we collect about you with info...
We use the information we have to deliver our Products, including to personalize features and content (including your For You feed, Stories, and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products.
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"We use the information we collect to show you ads and other content that we believe may interest you. We may use your purchase history, browsing behavior, and other information to serve you personalized ads on our sites and apps and on third-party sites and apps through our retail media network, Walmart Connect.— Excerpt from Walmart's Walmart Privacy Notice
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This provision establishes the operational scope of Walmart's advertising data usage, specifying that user information collected through transactions and site activity feeds into a retail media network that extends ad delivery beyond Walmart's owned properties to third-party digital platforms.
Users operate under terms that authorize Walmart to apply their transaction and behavioral data to generate targeted advertising served across multiple digital properties. The mechanism links purchase history and browsing activity directly to ad personalization across both Walmart-controlled and third-party environments.
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