This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational scope of Walmart's advertising data usage, specifying that user information collected through transactions and site activity feeds into a retail media network that extends ad delivery beyond Walmart's owned properties to third-party digital platforms.
Interpretive note: The precise scope of third-party data sharing through Walmart Connect and whether specific data flows constitute sale or sharing under each applicable state privacy statute depends on the technical implementation and the terms of individual partner agreements, which are not disclosed in this notice.
Users operate under terms that authorize Walmart to apply their transaction and behavioral data to generate targeted advertising served across multiple digital properties. The mechanism links purchase history and browsing activity directly to ad personalization across both Walmart-controlled and third-party environments.
How other platforms handle this
To make the Platform more relevant and enjoyable for you, we customize parts of your experience on the Platform to show you creators and content we think you will be interested in, including ads and other content sponsored by or in collaboration with our creators and our partners. We customize what ...
We collect information from and about the third parties you link to your account and from other sources, including from other Snap users and third parties, to provide services and personalize your experience... We also infer information about you based on what we observe... This can include inferenc...
We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
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"We use the information we collect to show you ads and other content that we believe may interest you. We may use your purchase history, browsing behavior, and other information to serve you personalized ads on our sites and apps and on third-party sites and apps through our retail media network, Walmart Connect.— Excerpt from Walmart's Walmart Privacy Notice
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This provision establishes the operational scope of Walmart's advertising data usage, specifying that user information collected through transactions and site activity feeds into a retail media network that extends ad delivery beyond Walmart's owned properties to third-party digital platforms.
Users operate under terms that authorize Walmart to apply their transaction and behavioral data to generate targeted advertising served across multiple digital properties. The mechanism links purchase history and browsing activity directly to ad personalization across both Walmart-controlled and third-party environments.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.