Provision record
Walmart · Walmart Privacy Notice · View original document ↗

Walmart shares data with advertisers using pixels and cookies

High confidence Common · 281 of 343 platforms
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Third-party advertiser tracking technologies may collect your information across Walmart's environment and advertisers' own websites, broadening the scope of data collection beyond Walmart itself.

Recent Activity

This document changed recently

Medium Oct 16, 2026

The updated privacy notice discloses that Walmart collects text transcriptions when you use voice features such as voice search or the Sparky AI shopping assistant. Walmart states it does not use voice data for biometric analysis and only captures voice interactions when you actively activate a voice feature by pressing the microphone button or similar action. Connecticut residents now receive the same additional third-party disclosure rights previously available only to Oregon and Minnesota residents. If you use voice features, your voice interactions will be converted to text and retained according to Walmart's data retention practices as described in the full privacy notice.

View change record →

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Advertisers are permitted to deploy tracking technologies in their ads and on their own websites to collect information about you and your ad responses.

How other platforms handle this

Kling AI

The Company collect and process personal information in [Singapore, Malaysia] for the purpose of providing the services.

TikTok Ads

If you send us, or enable us to collect, Business Products Data...you agree to the Business Products (Data) Terms.

OpenAI

CoreWeave, Inc. ... Norway Spain Sweden United Kingdom United States Cloud infrastructure

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Advertisers may use pixels, scripts, and/or cookies in their ads and on their websites that collect information from/about you to help them and us understand how you respond to their ads...

Excerpt from Walmart's Privacy Notice

Provision details

Document information
Document
Walmart Privacy Notice
Entity
Walmart
Tracking information
First captured by ConductAtlas
April 18, 2026
Text quoted from version
CA-V-000611, captured April 18, 2026
Record ID
CA-P-037017
Document ID
CA-D-000258
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-000611)
fde9fcdd1b28700f09995c726e003a74b3b56944f983b0247901492655d938d0
Analysis generated
April 18, 2026 11:34 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-000611, captured April 18, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007707, captured Oct. 20, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Walmart
Document: Walmart Privacy Notice
Record ID: CA-P-037017
Version: CA-V-000611
Captured: 2026-04-18 07:54:28 UTC
SHA-256: fde9fcdd1b28700f…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-notice/provision/CA-P-037017/walmart-shares-data-with-advertisers-using-pixels-and-cookies/
Accessed: Nov. 7, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

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Frequently Asked Questions

What does Walmart's Walmart shares data with advertisers using pixels and cookies clause do?

Third-party advertiser tracking technologies may collect your information across Walmart's environment and advertisers' own websites, broadening the scope of data collection beyond Walmart itself.

How does this clause affect you?

Advertisers are permitted to deploy tracking technologies in their ads and on their own websites to collect information about you and your ad responses.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.