Walmart · Walmart Privacy Notice · View original document ↗

Walmart uses data for targeted advertising

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Personal data is used directly to power targeted advertising, meaning your information shapes which ads you are shown.

Interpretive note: The excerpt does not specify which categories of personal data are used for this purpose; the canonical claim reflects the scope as stated without narrowing or expanding it.

Consumer impact (what this means for users)

Walmart is permitted to use your personal data to deliver targeted advertising and marketing services.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
Performing and providing advertising and marketing services, including targeted advertising.

— Excerpt from Walmart's Walmart Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
TCPA
United States Federal

Provision details

Document information
Document
Walmart Privacy Notice
Entity
Walmart
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 12, 2026
Record ID
CA-P-036932
Document ID
CA-D-00258
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a9ee3ba6f2187e683c4d4b255cd07aee0927a05d027accfcfac4dbe289054722
Analysis generated
April 18, 2026 11:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Walmart
Document: Walmart Privacy Notice
Record ID: CA-P-036932
Captured: 2026-04-18 11:34:25 UTC
SHA-256: a9ee3ba6f2187e68…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-notice/provision/CA-P-036932/walmart-uses-data-for-targeted-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Walmart's Walmart uses data for targeted advertising clause do?

Personal data is used directly to power targeted advertising, meaning your information shapes which ads you are shown.

How does this clause affect you?

Walmart is permitted to use your personal data to deliver targeted advertising and marketing services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.