Walmart · Walmart Privacy Notice · View original document ↗

Opt-in required for automated phone and text marketing

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Walmart applies an opt-in rather than opt-out standard for these two categories of data use, meaning no action occurs without the consumer's prior affirmative agreement.

Consumer impact (what this means for users)

Walmart may not send you automated marketing phone calls or texts, or share your personal information with outside companies for their direct marketing, without your prior opt-in consent.

How other platforms handle this

ClickUp Medium

We may send you text messages (SMS/MMS) in connection with the ClickUp Service, including account verification, security alerts, and marketing or promotional communications where you have opted in to receive them.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

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▸ View Original Clause Language DOCUMENT RECORD
"
Opt-in standard for automated phone and text messages, and for disclosing personal information with companies outside of our corporate family of companies to promote their products and services through direct marketing.

— Excerpt from Walmart's Walmart Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
TCPA
United States Federal

Provision details

Document information
Document
Walmart Privacy Notice
Entity
Walmart
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
May 12, 2026
Record ID
CA-P-037050
Document ID
CA-D-00258
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a9ee3ba6f2187e683c4d4b255cd07aee0927a05d027accfcfac4dbe289054722
Analysis generated
April 18, 2026 11:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Walmart
Document: Walmart Privacy Notice
Record ID: CA-P-037050
Captured: 2026-04-18 11:34:25 UTC
SHA-256: a9ee3ba6f2187e68…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-notice/provision/CA-P-037050/opt-in-required-for-automated-phone-and-text-marketing/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Walmart's Opt-in required for automated phone and text marketing clause do?

Walmart applies an opt-in rather than opt-out standard for these two categories of data use, meaning no action occurs without the consumer's prior affirmative agreement.

How does this clause affect you?

Walmart may not send you automated marketing phone calls or texts, or share your personal information with outside companies for their direct marketing, without your prior opt-in consent.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.