The policy authorizes third-party advertising companies to use cookies, pixels, web beacons, and similar technologies to track users across websites and apps over time for interest-based advertising purposes.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes cross-site and cross-app tracking by third-party advertising companies using persistent identifiers, which is subject to Digital Advertising Alliance and Network Advertising Initiative opt-out mechanisms as well as CPRA opt-out of sharing rights for California residents.
This new provision explicitly discloses third-party tracking across websites and apps, and identifies specific tracking technologies (cookies, pixels, web beacons), increasing transparency about cross-site behavioral targeting.
View full change record →Under this clause, third-party advertising companies may place tracking technologies on Verizon's websites and apps and collect browsing data across sites and apps over time to serve targeted advertising. Opt-out is available through the Digital Advertising Alliance and Network Advertising Initiative industry tools referenced in the policy.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"We also allow advertising companies to collect information about your visits to our websites and apps over time and across different websites and apps in order to show you advertising that is more likely to be of interest to you. These companies use cookies, pixels, web beacons, and similar technologies.Excerpt from Verizon's Privacy Policy (Summary)
1) REGULATORY LANDSCAPE: Cross-context behavioral advertising using third-party cookies and tracking technologies is subject to CPRA's sharing opt-out requirements for California residents.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision authorizes cross-site and cross-app tracking by third-party advertising companies using persistent identifiers, which is subject to Digital Advertising Alliance and Network Advertising Initiative opt-out mechanisms as well as CPRA opt-out of sharing rights for California residents.
Under this clause, third-party advertising companies may place tracking technologies on Verizon's websites and apps and collect browsing data across sites and apps over time to serve targeted advertising. Opt-out is available through the Digital Advertising Alliance and Network Advertising Initiative industry tools referenced in the policy.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Verizon.