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The policy authorizes Verizon to collect call detail records, URLs of websites visited, video streaming activity, app usage, and data transmitted through its network, and to use this information to develop advertising products and deliver marketing communications.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes collection and advertising use of telecommunications network data, including call records and browsing activity at the network layer, which is subject to FCC CPNI obligations as well as general consumer privacy frameworks. The combination of network-layer data collection with advertising product development is operationally distinct from data practices of non-carrier companies.
Interpretive note: The precise scope of FCC CPNI coverage relative to the advertising uses described may depend on FCC rulemaking and enforcement interpretation, which has evolved over time.
This new provision explicitly details granular behavioral tracking including calls, texts, websites, and video streams for direct advertising purposes, which was not separately articulated in the previous version.
View full change record →Under this clause, Verizon's network-level collection of URLs visited, app usage, video streams, and call records may be used to develop advertising products and deliver personalized marketing, subject to the opt-out mechanisms described elsewhere in the policy.
How other platforms handle this
The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
In certain circumstances, the right to data portability, which means that you can request that we provide certain Personal Data we hold about you in a machine-readable format
If you want to see what information we have collected about you, you can request a copy of your data in the Data & Privacy section of your User Settings. You should receive your data packet within 30 days.
Monitoring
Verizon has changed this document before.
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"We collect information about your use of our networks, services, and products. This includes information about calls you make and receive, text messages you send and receive, websites you visit, video streams you watch, and apps and features you use as well as the data transmitted through our networks. We use this information to... provide marketing communications to you... and to develop advertising products and services.Excerpt from Verizon's Privacy Policy (Summary)
1) REGULATORY LANDSCAPE: FCC CPNI rules specifically govern telecommunications carriers' use of call detail records and related network usage data. Use of CPNI for marketing purposes beyond the customer's existing service relationship has historically required affirmative opt-in consent under FCC rules. The FTC Act also applies to data use representations. State telecommunications privacy laws may impose additional requirements. 2) GOVERNANCE EXPOSURE: High. The use of network-layer data, including call records and URLs visited, for advertising product development goes beyond standard first-party behavioral advertising and is subject to sector-specific FCC oversight in addition to general privacy frameworks. 3) JURISDICTION FLAGS: FCC CPNI rules apply nationally. California CPRA may additionally treat browsing and network usage data as sensitive categories requiring heightened protections or opt-in consent depending on classification. 4) CONTRACT AND VENDOR IMPLICATIONS: Business customers and resellers using Verizon network services should assess whether employee or customer data transmitted through Verizon's network is subject to this collection and advertising use policy, and whether their own privacy obligations restrict such use. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that advertising uses of CPNI are consistent with FCC consent requirements, and that data mapping documentation accurately reflects the network-layer collection described in this provision.
Regulatory citations, enforcement risk, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision authorizes collection and advertising use of telecommunications network data, including call records and browsing activity at the network layer, which is subject to FCC CPNI obligations as well as general consumer privacy frameworks. The combination of network-layer data collection with advertising product development is operationally distinct from data practices of non-carrier companies.
Under this clause, Verizon's network-level collection of URLs visited, app usage, video streams, and call records may be used to develop advertising products and deliver personalized marketing, subject to the opt-out mechanisms described elsewhere in the policy.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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