Vercel shares your personal data with outside advertising and analytics companies that help it run its business, which means your usage information and behavioral data may be used to target you with ads.
This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
For a developer infrastructure platform, sharing user data with advertising partners may not be expected by users who assumed their data would only be used to operate the service they signed up for.
Interpretive note: The specific advertising partners and the precise data types shared are not enumerated in the policy excerpt, creating some ambiguity about the full scope of this sharing.
Your account and usage data, including behavioral information collected through cookies, may be passed to third-party advertising and analytics vendors, potentially resulting in targeted advertising based on your activity on Vercel's platform.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as the ones that assist us with our business analytics, advertising, marketing, customer service, and other business activities.— Excerpt from Vercel AI's Vercel AI SDK Privacy
(1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 (lawful basis for processing), Article 7 (consent), and the ePrivacy Directive for cookie-based data sharing with advertising partners. For California residents, it implicates CCPA/CPRA opt-out of sale and sharing rights enforced by the California Privacy Protection Agency. The FTC Act's unfair or deceptive practices standards are also relevant if advertising data sharing is not clearly disclosed at the point of data collection. (2) GOVERNANCE EXPOSURE: Medium. Sharing personal data with advertising partners is common in consumer-facing services but less standard for a B2B developer infrastructure provider. The legal basis for this sharing under GDPR may be contested if Vercel relies on legitimate interests rather than consent, particularly for EU/EEA users, given the advertising context. (3) JURISDICTION FLAGS: EU/EEA users present the highest exposure because GDPR and the ePrivacy Directive may require affirmative consent for behavioral advertising cookies and downstream data sharing. California residents have a specific right to opt out of the sale or sharing of personal data under CPRA, which Vercel's policy acknowledges. UK users are subject to UK GDPR and UK ePrivacy rules with similar implications. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers procuring Vercel services should confirm whether their employees' or end users' data may flow to Vercel's advertising partners, and whether this is addressed in the Data Processing Agreement. Procurement teams should request Vercel's subprocessor list to identify advertising and analytics vendors and assess whether those transfers are compatible with their own privacy obligations. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether Vercel's consent mechanism for advertising cookies meets the standard required in applicable jurisdictions. Organizations in the EU should evaluate whether reliance on legitimate interests for advertising data sharing is defensible under their supervisory authority's guidance. A data mapping update may be required to document Vercel as a vendor that transfers data to advertising subprocessors.
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For a developer infrastructure platform, sharing user data with advertising partners may not be expected by users who assumed their data would only be used to operate the service they signed up for.
Your account and usage data, including behavioral information collected through cookies, may be passed to third-party advertising and analytics vendors, potentially resulting in targeted advertising based on your activity on Vercel's platform.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Vercel AI.