Vercel shares your personal data with outside advertising and analytics companies that help it run its business, which means your usage information and behavioral data may be used to target you with ads.
This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
For a developer infrastructure platform, sharing user data with advertising partners may not be expected by users who assumed their data would only be used to operate the service they signed up for.
Interpretive note: The specific advertising partners and the precise data types shared are not enumerated in the policy excerpt, creating some ambiguity about the full scope of this sharing.
The updated policy establishes a new mechanism for resolving privacy disputes related to Data Privacy Framework transfers. Users in the EU, UK, and EEA who have unresolved privacy complaints can now submit them to VeraSafe for independent review, which will be conducted free of charge. Additionally, the policy introduces an explicit Right to Restriction, permitting users to request that Vercel limit processing of their personal information or restrict further disclosures in certain instances, particularly for sensitive information. You can file a complaint with VeraSafe by submitting required information at https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/.
View change record →Your account and usage data, including behavioral information collected through cookies, may be passed to third-party advertising and analytics vendors, potentially resulting in targeted advertising based on your activity on Vercel's platform.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as the ones that assist us with our business analytics, advertising, marketing, customer service, and other business activities.Excerpt from Vercel AI's SDK Privacy
(1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 (lawful basis for processing), Article 7 (consent), and the ePrivacy Directive for cookie-based data sharing with advertising partners.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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For a developer infrastructure platform, sharing user data with advertising partners may not be expected by users who assumed their data would only be used to operate the service they signed up for.
Your account and usage data, including behavioral information collected through cookies, may be passed to third-party advertising and analytics vendors, potentially resulting in targeted advertising based on your activity on Vercel's platform.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Vercel AI.