California residents have specific legal rights under CCPA/CPRA to know what data Vercel holds on them, delete it, correct it, and opt out of having it sold or shared with advertising partners, without being penalized for exercising these rights.
This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The opt-out of sale or sharing right is particularly significant because Vercel acknowledges sharing user data with advertising partners, and California residents can specifically prevent this by submitting a request.
California residents can stop Vercel from sharing their personal data with advertising partners by submitting an opt-out request to privacy@vercel.com, and Vercel must not discriminate against them for doing so.
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"If you are a California resident, you have the right to know what personal information we collect about you and how it is used and shared; the right to delete personal information we collect from you; the right to opt-out of the sale or sharing of your personal information; the right to correct inaccurate personal information; the right to limit the use and disclosure of sensitive personal information; and the right to non-discrimination for exercising your CCPA rights.— Excerpt from Vercel AI's Vercel AI SDK Privacy
(1) REGULATORY LANDSCAPE: This provision implements California Consumer Privacy Act rights as amended by the California Privacy Rights Act, enforced by the California Privacy Protection Agency and the California Attorney General. Key operative rights include the right to opt out of sale or sharing (CPRA Section 1798.120), the right to limit use of sensitive personal information (CPRA Section 1798.121), and the right to non-discrimination (CCPA Section 1798.125). Vercel's acknowledgment of sharing data with advertising partners may constitute selling or sharing under CPRA's broad definitions. (2) GOVERNANCE EXPOSURE: Medium. Vercel must maintain a functional opt-out mechanism, honor opt-out requests within 15 business days under CPRA, and ensure that opted-out users' data is not subsequently used for advertising purposes by third parties. Failure to implement these mechanisms correctly creates enforcement exposure with the CPPA. (3) JURISDICTION FLAGS: These rights apply exclusively to California residents but may influence the privacy expectations of users in other US states with similar legislation, including Colorado, Virginia, Connecticut, and others with comprehensive consumer privacy laws. Organizations headquartered in California that use Vercel may have heightened obligations to disclose this data sharing relationship in their own CCPA privacy notices. (4) CONTRACT AND VENDOR IMPLICATIONS: Businesses that are themselves CCPA-covered entities and use Vercel as a service provider must ensure their contracts with Vercel prohibit Vercel from using shared personal data for purposes other than those specified in the service provider agreement. If Vercel is categorized as a third party rather than a service provider for advertising data flows, the business sharing data with Vercel for advertising purposes may itself be engaged in a sale under CCPA. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that Vercel's opt-out mechanism is accessible and functional, including testing the opt-out request process. Data mapping should document which California resident data flows to Vercel's advertising partners. Organizations subject to CCPA should assess whether their relationship with Vercel for advertising-related data flows requires disclosure in their own CCPA notices.
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The opt-out of sale or sharing right is particularly significant because Vercel acknowledges sharing user data with advertising partners, and California residents can specifically prevent this by submitting a request.
California residents can stop Vercel from sharing their personal data with advertising partners by submitting an opt-out request to privacy@vercel.com, and Vercel must not discriminate against them for doing so.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Vercel AI.