Vercel keeps your personal data for as long as it needs to run its business, comply with laws, and handle any disputes, but does not specify a fixed maximum retention period.
This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Without specific retention timeframes, it is difficult to know how long your data will be held, and the open-ended criteria could mean data is retained for extended periods beyond what users might reasonably expect.
Interpretive note: The policy does not provide specific retention timeframes for any data category, making it difficult to assess whether retention practices comply with GDPR's storage limitation principle in practice.
Your personal data may be retained by Vercel indefinitely based on broadly defined business purposes, with no specific maximum period stated in the policy, though you may be able to request deletion by contacting privacy@vercel.com.
How other platforms handle this
We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements. The criteria used to determine our retention periods include: the length of ...
We may retain de-identified or aggregated information that can no longer be used to identify you for any period of time, including indefinitely.
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, or as otherwise permitted or required by applicable law.
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"We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, and as necessary to resolve disputes and enforce our agreements.— Excerpt from Vercel AI's Vercel AI SDK Privacy
(1) REGULATORY LANDSCAPE: GDPR Article 5(1)(e) requires that personal data be kept in a form permitting identification no longer than necessary for the purposes for which it is processed (storage limitation principle). The absence of specific retention periods may be evaluated by EU supervisory authorities as insufficient to demonstrate compliance with this principle. CCPA/CPRA does not impose a specific storage limitation requirement but regulators have noted that retention practices should be reasonable and disclosed. (2) GOVERNANCE EXPOSURE: Low to Medium. Open-ended retention criteria are common in industry privacy policies, but GDPR requires that data controllers be able to demonstrate that retention periods are tied to specific and documented purposes. Vercel's use of broadly defined criteria such as resolving disputes and enforcing agreements without specifying timeframes may be challenged by EU regulators. (3) JURISDICTION FLAGS: EU/EEA creates heightened exposure due to GDPR's storage limitation principle. UK GDPR carries equivalent requirements. California's CPRA requires that the purpose for collection and the retention period (or criteria used to determine it) be disclosed, which this policy's language partially addresses but without specific timeframes. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers subject to records management obligations or sector-specific retention rules should verify whether Vercel's retention practices conflict with their own data minimization requirements. A DPA should specify how long Vercel retains data processed on a customer's behalf and what happens to that data upon contract termination. (5) COMPLIANCE CONSIDERATIONS: Legal teams should request Vercel's internal data retention schedule to verify that retention periods are documented and defensible for each data category. Upon contract termination, customers should confirm that their data is deleted or returned within a specified period and obtain written confirmation. Data mapping should document retention periods for each category of personal data processed through Vercel.
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Without specific retention timeframes, it is difficult to know how long your data will be held, and the open-ended criteria could mean data is retained for extended periods beyond what users might reasonably expect.
Your personal data may be retained by Vercel indefinitely based on broadly defined business purposes, with no specific maximum period stated in the policy, though you may be able to request deletion by contacting privacy@vercel.com.
ConductAtlas has identified this type of provision across 115 platforms. See the full comparison.
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