Vercel keeps your personal data for as long as it needs to run its business, comply with laws, and handle any disputes, but does not specify a fixed maximum retention period.
This analysis describes what Vercel AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Without specific retention timeframes, it is difficult to know how long your data will be held, and the open-ended criteria could mean data is retained for extended periods beyond what users might reasonably expect.
Interpretive note: The policy does not provide specific retention timeframes for any data category, making it difficult to assess whether retention practices comply with GDPR's storage limitation principle in practice.
The updated policy establishes a new mechanism for resolving privacy disputes related to Data Privacy Framework transfers. Users in the EU, UK, and EEA who have unresolved privacy complaints can now submit them to VeraSafe for independent review, which will be conducted free of charge. Additionally, the policy introduces an explicit Right to Restriction, permitting users to request that Vercel limit processing of their personal information or restrict further disclosures in certain instances, particularly for sensitive information. You can file a complaint with VeraSafe by submitting required information at https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/.
View change record →Your personal data may be retained by Vercel indefinitely based on broadly defined business purposes, with no specific maximum period stated in the policy, though you may be able to request deletion by contacting privacy@vercel.com.
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Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, and as necessary to resolve disputes and enforce our agreements.Excerpt from Vercel AI's SDK Privacy
(1) REGULATORY LANDSCAPE: GDPR Article 5(1)(e) requires that personal data be kept in a form permitting identification no longer than necessary for the purposes for which it is processed (storage limitation principle).
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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Without specific retention timeframes, it is difficult to know how long your data will be held, and the open-ended criteria could mean data is retained for extended periods beyond what users might reasonably expect.
Your personal data may be retained by Vercel indefinitely based on broadly defined business purposes, with no specific maximum period stated in the policy, though you may be able to request deletion by contacting privacy@vercel.com.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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