Epic shares your personal data with third-party advertising partners to promote the Epic Services, manage advertising, and conduct analytics. This includes data collected automatically such as IP address, device ID, and usage behavior.
This analysis describes what Unreal Engine's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational basis for Epic Games to obtain user interaction data from external advertising environments, enabling cross-platform data collection that informs user profiling and service delivery. The provision clarifies Epic's authority to receive data flows initiated by third-party ad networks rather than directly from users.
Your gameplay behavior, device identifiers, and IP address may be shared with third-party advertising companies to target ads, and under California law you have the right to opt out of this sharing — but the policy does not prominently direct California users to a Do Not Sell or Share link as required by CCPA.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your personal information with third-party advertising partners. These companies may use information about your visits to our Services and other websites to show you relevant ads as you navigate the internet.
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"When you interact with an ad for the Epic Services on a third-party website or service, we may receive related information from the company operating that website or service.— Excerpt from Unreal Engine's Epic Games Privacy Policy
REGULATORY FRAMEWORK: This provision implicates CCPA/CPRA (Cal. Civ. Code §1798.120) which grants California residents the right to opt out of the sale or sharing of personal information with third parties for cross-context behavioral advertising, enforced by the California Privacy Protection Agency (CPPA); GDPR Articles 6 and 7 which require a valid lawful basis (and typically explicit consent for behavioral advertising following Planet49 CJEU ruling and IAB TCF scrutiny); ePrivacy Directive (2002/58/EC) and UK PECR for cookie-based tracking used in ad delivery; and FTC Act Section 5 for unfair or deceptive data sharing practices.
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This clause establishes the operational basis for Epic Games to obtain user interaction data from external advertising environments, enabling cross-platform data collection that informs user profiling and service delivery. The provision clarifies Epic's authority to receive data flows initiated by third-party ad networks rather than directly from users.
Your gameplay behavior, device identifiers, and IP address may be shared with third-party advertising companies to target ads, and under California law you have the right to opt out of this sharing — but the policy does not prominently direct California users to a Do Not Sell or Share link as required by CCPA.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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