Every time you use any Epic Service, Epic automatically collects detailed information about your device, how you play or browse, and your approximate location, all without you needing to do anything.
This analysis describes what Unreal Engine's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This broad automatic collection covers a wide range of behavioral and technical data linked to your identity or device, and underpins Epic's ability to run analytics, personalize experiences, and serve advertising across all its services.
Your gameplay behavior, device specifications, browsing patterns within Epic services, and inferred location are collected automatically every time you use any Epic product, and this data may be used for analytics, personalization, and advertising purposes.
How other platforms handle this
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"usage information and statistics about how you interact with the Epic Services, including the application or game used, duration and timing of use, gameplay attempts, progression and results, saved preferences (e.g., language), crash reports, URLs of our websites you visited, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, and platform type; technical information about the computer, device, hardware, or software you use to access the Epic Services, including IP address, device ID, internet service provider, browser plugins, and other transactional or identifier information (e.g., device make and model, operating system, browser type, and other system-related specifications); and general location information about your device, typically inferred from its IP address.Excerpt from Unreal Engine's Epic Games Privacy Policy
REGULATORY LANDSCAPE: Automatic collection of IP address, device identifiers, and behavioral telemetry implicates GDPR's definition of personal data and requires a documented lawful basis for each processing purpose.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This broad automatic collection covers a wide range of behavioral and technical data linked to your identity or device, and underpins Epic's ability to run analytics, personalize experiences, and serve advertising across all its services.
Your gameplay behavior, device specifications, browsing patterns within Epic services, and inferred location are collected automatically every time you use any Epic product, and this data may be used for analytics, personalization, and advertising purposes.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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