Epic shares your personal data with third-party advertising partners to promote the Epic Services, manage advertising, and conduct analytics. This includes data collected automatically such as IP address, device ID, and usage behavior.
This analysis describes what Unreal Engine's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational basis for Epic Games to obtain user interaction data from external advertising environments, enabling cross-platform data collection that informs user profiling and service delivery. The provision clarifies Epic's authority to receive data flows initiated by third-party ad networks rather than directly from users.
Your gameplay behavior, device identifiers, and IP address may be shared with third-party advertising companies to target ads, and under California law you have the right to opt out of this sharing — but the policy does not prominently direct California users to a Do Not Sell or Share link as required by CCPA.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"When you interact with an ad for the Epic Services on a third-party website or service, we may receive related information from the company operating that website or service.Excerpt from Unreal Engine's Epic Games Privacy Policy
REGULATORY FRAMEWORK: This provision implicates CCPA/CPRA (Cal.
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This clause establishes the operational basis for Epic Games to obtain user interaction data from external advertising environments, enabling cross-platform data collection that informs user profiling and service delivery. The provision clarifies Epic's authority to receive data flows initiated by third-party ad networks rather than directly from users.
Your gameplay behavior, device identifiers, and IP address may be shared with third-party advertising companies to target ads, and under California law you have the right to opt out of this sharing — but the policy does not prominently direct California users to a Do Not Sell or Share link as required by CCPA.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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