The agreement authorizes Uber to apply variable and surge pricing during high-demand periods, with the stated obligation to use reasonable efforts to notify users of applicable charges. Users are responsible for all charges incurred under their account regardless of pricing level.
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that pricing is not fixed and may increase substantially during high-demand periods, with Uber's obligation limited to reasonable notification efforts rather than explicit pre-transaction consent for each surge price. The user's account-level responsibility for all charges applies regardless of the pricing mechanism in effect at the time of the transaction.
Interpretive note: The reasonable efforts notification standard is not defined with specificity in the document, and whether in-app price display satisfies this standard may depend on jurisdiction-specific disclosure requirements.
Under this clause, the price shown at the time of booking may reflect surge or dynamic pricing, and users are responsible for the full charged amount. The agreement does not guarantee fixed prices or require explicit re-authorization for each surge pricing event.
How other platforms handle this
Tinder operates a global business, and our pricing varies based on a number of factors. We frequently offer promotional rates - which can vary based on region, length of subscription, bundle size, past purchases, account activity and more.
You also authorize us to retry any failed authorizations. We may use data provided to us by our partners to determine when to schedule such retries.
Any renewal of your AC WhatsApp Service subscription or your WhatsApp Credit Subscription will be at the then current prices listed on, or otherwise accessible via, the ActiveCampaign Pricing page without applying any prior discount.
"Uber does not guarantee the availability of Services. Prices for Services may increase significantly during times of high demand. Uber will use reasonable efforts to inform you of charges that may apply. You are responsible for all charges incurred under your account.Excerpt from Uber's Terms of Use
1) REGULATORY LANDSCAPE: Surge and dynamic pricing practices interact with FTC guidance on price transparency and disclosure obligations in digital commerce.
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This provision establishes that pricing is not fixed and may increase substantially during high-demand periods, with Uber's obligation limited to reasonable notification efforts rather than explicit pre-transaction consent for each surge price. The user's account-level responsibility for all charges applies regardless of the pricing mechanism in effect at the time of the transaction.
Under this clause, the price shown at the time of booking may reflect surge or dynamic pricing, and users are responsible for the full charged amount. The agreement does not guarantee fixed prices or require explicit re-authorization for each surge pricing event.
ConductAtlas has identified this type of provision across 231 platforms. See the full comparison.
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