Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This document explains what personal information Uber collects about you, how it uses that information, and who it shares it with. Key things that affect you directly: Uber collects your precise location for every entire trip, uses your personal data to personalize ads and shares audience lists with ad publishers, and if you signed up with a work email connected to your employer's Uber for Business account, your account data may be visible to your employer. Uber also uses fully automated systems — not people — to set your prices and match you with drivers.
Uber's Privacy Notice establishes the categories of personal data Uber collects — including precise location during every trip, biometric data through facial verification, and video recordings from autonomous vehicle cabins — and defines how that data is used, retained, and shared. Uber employs automated algorithmic systems for ride and delivery pricing (including surge pricing), driver matching, and fraud detection, each drawing on dynamic user data inputs. User data is shared with third-party ad and marketing publishers via audience lists keyed to mobile advertising IDs, hashed email, and inferred interests, while a specific restriction bars ad targeting based on real-time trip or delivery request data. Uber retains data for up to seven years from collection for tax, insurance, legal, or regulatory purposes, unless the user deletes their account. Users who register with a work email tied to an employer's Uber for Business account are subject to potential sharing of their account data with that employer.
Uber collects your precise location throughout every ride or delivery, gathers biometric data if facial verification is used on your account, and records video of you if you ride in an autonomous vehicle. Your personal data is used to build a profile of your interests and preferences that drives the personalized ads you see, and your audience profile may be shared with external ad and marketing publishers. Automated algorithms determine the price you pay — including automatic surge pricing — without manual review. If you registered with a work email linked to your employer's Uber for Business account, Uber may share your account data with that employer. Uber retains your data for up to seven years for its own tax, insurance, legal, or regulatory needs; deleting your Uber account is the one action available to you that can shorten that retention period.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
Uber has updated this document before. Monitor includes same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
Need provision-level monitoring and regulatory mapping? Insight includes governance timelines, drift analysis, and full provision tracking.
Cross-platform context
See how other platforms handle Account Data Sharing with Uber for Business Employers and similar clauses.
Compare across platforms →Geolocation, biometrics, automated deactivation, telematics. The Uber Privacy Notice authorizes broad data collection and monitoring of dri…
Governance Monitoring
Structured alerts for policy changes, governance events, and provision updates across 352+ platforms.