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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“if you create an account using an email address affiliated with an Uber for Business account owner (i.e., your employer), we may share your account data (such as name and email address) with such account owner...”
“Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket...”
“Pricing When you request transportation or a delivery, Uber uses algorithms to determine the price you pay based on a variety of factors, including: Trip/order Information... Your location Estimated time and distance to destination Availability...”
“we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests...”
“Uber uses algorithms to efficiently match you with drivers or delivery people... our algorithms then evaluate various factors to determine the best match, including your location, requested destination...”
“Uber uses algorithms to prevent and detect fraud against Uber or our users... These tools look for patterns that may indicate fraudulent behavior, such as those that vary significantly from typical user behavior.”
This document explains what personal information Uber collects about you, how it uses that information, and who it shares it with. Key things that affect you directly: Uber collects your precise location for every entire trip, uses your personal data to personalize ads and shares audience lists with ad publishers, and if you signed up with a work email connected to your employer's Uber for Business account, your account data may be visible to your employer. Uber also uses fully automated systems — not people — to set your prices and match you with drivers.
Uber's Privacy Notice establishes the categories of personal data Uber collects — including precise location during every trip, biometric data through facial verification, and video recordings from autonomous vehicle cabins — and defines how that data is used, retained, and shared. Uber employs automated algorithmic systems for ride and delivery pricing (including surge pricing), driver matching, and fraud detection, each drawing on dynamic user data inputs. User data is shared with third-party ad and marketing publishers via audience lists keyed to mobile advertising IDs, hashed email, and inferred interests, while a specific restriction bars ad targeting based on real-time trip or delivery request data. Uber retains data for up to seven years from collection for tax, insurance, legal, or regulatory purposes, unless the user deletes their account. Users who register with a work email tied to an employer's Uber for Business account are subject to potential sharing of their account data with that employer.
Uber collects your precise location throughout every ride or delivery, gathers biometric data if facial verification is used on your account, and records video of you if you ride in an autonomous vehicle. Your personal data is used to build a profile of your interests and preferences that drives the personalized ads you see, and your audience profile may be shared with external ad and marketing publishers. Automated algorithms determine the price you pay — including automatic surge pricing — without manual review. If you registered with a work email linked to your employer's Uber for Business account, Uber may share your account data with that employer. Uber retains your data for up to seven years for its own tax, insurance, legal, or regulatory needs; deleting your Uber account is the one action available to you that can shorten that retention period.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
“if you create an account using an email address affiliated with an Uber for Business account owner (i.e., your employer), we may share your account data (such as name and email address) with such account owner...”
“Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket...”
“Pricing When you request transportation or a delivery, Uber uses algorithms to determine the price you pay based on a variety of factors, including: Trip/order Information... Your location Estimated time and distance to destination Availability...”
“we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests...”
“Uber uses algorithms to efficiently match you with drivers or delivery people... our algorithms then evaluate various factors to determine the best match, including your location, requested destination...”
“Uber uses algorithms to prevent and detect fraud against Uber or our users... These tools look for patterns that may indicate fraudulent behavior, such as those that vary significantly from typical user behavior.”
“biometric data is generated when we use facial verification technology to confirm that your account is not being used by anyone other than you, your age, or to prevent creation of fraudulent accounts.”
“If you take a ride in an autonomous vehicle, we will collect videos of you taken by in-cabin cameras. We may also collect audio recordings, such as when you contact Uber during a trip...”
“Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you... Uber builds groups, or audiences, based on your interests...”
“If you do, we will collect your precise location from the time you request a ride or order until the ride is finished or your order is delivered. We also collect such data when you have the Uber app open...”
“for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber's tax, insurance, legal or regulatory requirements; subject to Uber's legitimate interests in defending...”
“The price may also vary depending on surge pricing, which automatically goes into effect when there are more Riders in a given area than available drivers.”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
We have not recorded a change to this document since we began capturing it. Monitor includes alerts from a daily check, structured change summaries, and monitoring for up to 20 platforms.
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Cross-platform context
See how other platforms handle Account Data Sharing with Uber for Business Employers and similar clauses.
Compare across platforms →Geolocation, biometrics, automated deactivation, telematics. The Uber Privacy Notice authorizes broad data collection and monitoring of dri…
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