“Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you... Uber builds groups, or audiences, based on your interests...”
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal data is used for behavioral profiling that directly drives personalized advertising shown to users within Uber's platforms.
Interpretive note: The excerpt references audience-building as an additional practice; this is recorded in omitted_material rather than merged into the canonical claim.
Your personal data is used by Uber to build a picture of your interests and characteristics, which then determines which personalized ads you see.
How other platforms handle this
We may use information about you, your activity, content, media uploads and related data in your account to prevent, detect, investigate and address safety, security, fraud and abuse risks, and to develop our algorithms and models to identify violations...
We use your Contact Data, Professional Data, Technical Data, Communication Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to send you marketing communications...
We process your data for necessary purposes as described in the main Policy, and for secondary purposes. We use both human and automated means to process your data.
"Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you... Uber builds groups, or audiences, based on your interests...Excerpt from Uber's Privacy Notice
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Personal data is used for behavioral profiling that directly drives personalized advertising shown to users within Uber's platforms.
Your personal data is used by Uber to build a picture of your interests and characteristics, which then determines which personalized ads you see.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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