Provision record
Uber · Uber Privacy Notice · View original document ↗

Ad Effectiveness Measurement Using User Data

Common · 273 of 343 platforms
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This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Canva

We may use information about you, your activity, content, media uploads and related data in your account to prevent, detect, investigate and address safety, security, fraud and abuse risks, and to develop our algorithms and models to identify violations...

Palantir

We use your Contact Data, Communication Data, Professional Data, Technical Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to understand who may be interested...to personalize our communications with you...

Kling AI

We process your data for necessary purposes as described in the main Policy, and for secondary purposes. We use both human and automated means to process your data.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by Uber.

Excerpt from Uber's Privacy Notice

Provision details

Document information
Document
Uber Privacy Notice
Entity
Uber
Date stated by the document
Sept. 17, 2026
As printed in Uber’s text (version CA-V-007017), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
April 29, 2026
Text quoted from version
CA-V-007017, captured Sept. 18, 2026
Record ID
CA-P-069489
Document ID
CA-D-000419
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-007017)
64d50d6266b1fe0e3678ddaceaa8dd4d5d2fffe80bfe3159b3ca896b38ee7a04
Analysis generated
May 20, 2026 18:58 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-007017, captured Sept. 18, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Uber
Document: Uber Privacy Notice
Record ID: CA-P-069489
Version: CA-V-007017
Captured: 2026-09-18 00:22:29 UTC
SHA-256: 64d50d6266b1fe0e…
URL: https://conductatlas.com/platform/uber/uber-privacy-notice/provision/CA-P-069489/ad-effectiveness-measurement-using-user-data/
Accessed: Nov. 3, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

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Frequently Asked Questions

What does Uber's Ad Effectiveness Measurement Using User Data clause do?

The clause states: “Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by Uber.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Uber?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.