Provision record
Uber · Uber Privacy Notice · View original document ↗

Ad Effectiveness Measurement Using User Data

Low severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Glassdoor Medium

We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by Uber.

Excerpt from Uber's Privacy Notice

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Uber Privacy Notice
Entity
Uber
Document last updated
May 5, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-069489
Document ID
CA-D-00419
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
98ab5eda80dde6a744e6c0992957b51e74f97e04033aadabfbe41d6a0a7200cc
Analysis generated
May 20, 2026 18:58 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Uber
Document: Uber Privacy Notice
Record ID: CA-P-069489
Captured: 2026-05-20 18:58:29 UTC
SHA-256: 98ab5eda80dde6a7…
URL: https://conductatlas.com/platform/uber/uber-privacy-notice/provision/CA-P-069489/ad-effectiveness-measurement-using-user-data/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

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Frequently Asked Questions

What does Uber's Ad Effectiveness Measurement Using User Data clause do?

The clause states: “Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by Uber.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Uber?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.