Twilio automatically detects and removes email addresses from website URLs before they are sent to analytics and tracking tools, replacing them with a placeholder to prevent accidental exposure.
This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision describes a technical control that prevents personally identifiable information in the form of email addresses from being captured in URL parameter logs. This mechanism operates automatically during the data collection process to reduce the scope of PII retained in analytics systems.
The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.
View change record →The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.
View change record →This provision protects users by preventing email addresses appearing in URLs from being captured by third-party analytics tools, reducing the risk of email data being inadvertently shared with advertising partners.
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"var emailRegex = /(([^<>()\[\]\\.,;:\s@"%]+(\.[^<>()\[\]\\.,;:\s@"%]+)*)|(".+"))(@|%40)(([\[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}])|...)/g; urlParams = urlParams.map(function (b) { return b.map(function (a) { _redactedValue = decodeURIComponent(a).replace(emailRegex, _C.REDACTION_COPY.EMAIL); return _redactedValue; }); }); var newURL = rewriteURL(urlParams); newURL !== window.location.href && window.history.replaceState({}, document.title, newURL); dataLayer.push({ event: "piiRedacted" });— Excerpt from Twilio's Twilio Privacy Notice
REGULATORY FRAMEWORK: GDPR Art. 5(1)(c) (data minimization), Art. 25 (data protection by design and by default), and CCPA §1798.100 (right to limit collection). This represents a proactive privacy-by-design implementation consistent with GDPR Art. 25 requirements. The FTC's data minimization guidance under Section 5 also supports such practices.
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The provision describes a technical control that prevents personally identifiable information in the form of email addresses from being captured in URL parameter logs. This mechanism operates automatically during the data collection process to reduce the scope of PII retained in analytics systems.
This provision protects users by preventing email addresses appearing in URLs from being captured by third-party analytics tools, reducing the risk of email data being inadvertently shared with advertising partners.
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