Twilio · Twilio Privacy Notice · View original document ↗

Behavioral Advertising & Cookie Tracking

Medium severity Unique · 0 of 325 platforms
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Recent governance activity Twilio recorded 5 documented changes in the last 30 days.
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This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational scope of Twilio's data collection infrastructure and specifies the permissible uses of behavioral data. This authorization enables the company to maintain persistent tracking across user interactions and coordinate data for advertising optimization purposes.

Recent Activity

This document changed recently

Medium May 19, 2026

The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.

View change record →
Medium Mar 19, 2026

The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.

View change record →

Consumer impact (what this means for users)

Users accessing Twilio's Website and Services operate under terms that authorize continuous deployment of tracking mechanisms. The terms apply as written upon continued use, which means behavioral data collection and use for personalized advertising occurs without requiring affirmative user action for each instance.

How other platforms handle this

Copy.ai Medium

We and our third-party partners may use cookies, pixel tags, web beacons, and similar tracking technologies, including session replay tools, to collect information about your use of our Services, including pages visited, links clicked, and interactions with the platform.

Okta Medium

We use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, your preferences, and your device. This may include information such as your IP address, browser type, operating system, referri...

ADP Medium

We use cookies, web beacons, pixel tags, and other tracking technologies on our websites to recognize you and your preferences, authenticate users, analyze website traffic and usage patterns, and to deliver personalized content and advertisements. We may use both session cookies and persistent cooki...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Website and Services. This includes information about your browsing and purchasing behavior. We use this information to provide you with a better experience, to improve our Website and Services, and to show you advertising that may be relevant to you.

— Excerpt from Twilio's Twilio Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Twilio Privacy Notice
Entity
Twilio
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-005594
Document ID
CA-D-00252
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1e5bbf4d983ee8081c4ac6d66bb2964eb214225dcf4ded575c19b5ff3fe5f3d5
Analysis generated
May 10, 2026 09:42 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Twilio
Document: Twilio Privacy Notice
Record ID: CA-P-005594
Captured: 2026-05-10 09:42:01 UTC
SHA-256: 1e5bbf4d983ee808…
URL: https://conductatlas.com/platform/twilio/twilio-privacy-notice/behavioral-advertising-cookie-tracking/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Twilio's Behavioral Advertising & Cookie Tracking clause do?

The provision establishes the operational scope of Twilio's data collection infrastructure and specifies the permissible uses of behavioral data. This authorization enables the company to maintain persistent tracking across user interactions and coordinate data for advertising optimization purposes.

How does this clause affect you?

Users accessing Twilio's Website and Services operate under terms that authorize continuous deployment of tracking mechanisms. The terms apply as written upon continued use, which means behavioral data collection and use for personalized advertising occurs without requiring affirmative user action for each instance.

Is ConductAtlas affiliated with Twilio?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Twilio.