TurboTax · TurboTax Privacy Statement · View original document ↗

Third-Party Analytics and Advertising Partner Data Sharing

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Document Record

What it is

Intuit shares your data with outside companies for analytics, marketing, and advertising purposes, including networks that use your financial profile to show you targeted ads.

This analysis describes what TurboTax's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Sharing financial data with advertising networks extends your data's reach beyond Intuit's controlled environment, potentially exposing sensitive financial profile information to third parties whose data practices you have not directly agreed to.

Interpretive note: The full enumeration of third-party advertising and analytics partners is not available from the truncated HTML; the scope of sharing with specific partner categories may vary by product and user geography.

Recent Activity

This document changed recently

Medium May 29, 2026

The updated privacy statement no longer describes a specific opt-out procedure for advertising cookies that was previously available. The prior version stated users could 'opt out of having your personal information used or disclosed for these purposes by sliding the toggle to No and clicking Save My Choices', but this mechanism and accompanying language are no longer present in the updated disclosure. The updated terms also no longer explicitly state that IP addresses and device identifiers may be shared with advertising partners, removing prior transparency about what data types are disclosed. You should review TurboTax's main Privacy Policy to determine if opt-out mechanisms exist elsewhere or what the current data-sharing practices are.

View change record →
Medium May 23, 2026

The updated terms now explicitly state that TurboTax and its advertising partners use cookies and tracking technologies to deliver targeted advertising on and off TurboTax sites. The policy discloses that IP addresses and device identifiers may be shared with advertising partners to show you more relevant ads, and states these practices may be considered 'targeted advertising' or 'sharing' of personal information under applicable law. You can decline third-party advertising cookies by going to 'Customize Settings,' though essential website cookies required for site functionality cannot be refused.

View change record →

Consumer impact (what this means for users)

Your financial and tax-related data may reach advertising technology partners who use it to profile you and serve targeted ads, extending the use of your sensitive information into commercial contexts outside of tax preparation.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Navigate to Intuit's privacy portal and select your privacy choices. Look for the Do Not Sell or Share My Personal Information option to opt out of third-party advertising data sharing.

How other platforms handle this

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

Nintendo Medium

We permit third-party service providers to collect your information, as described here, through some of our services and we share your information with third-party service providers for business purposes as described in this policy, including but not limited to providing advertising on our services ...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third-party service providers, business partners, and advertising networks that help us operate our business, deliver our products and services, conduct research and analytics, and serve advertisements that may be relevant to you.

— Excerpt from TurboTax's TurboTax Privacy Statement

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Third-party data sharing for advertising purposes implicates the FTC Act Section 5 unfair or deceptive practices standard, the CCPA and CPRA sale and sharing provisions requiring opt-out rights, and GDPR Article 6 lawful basis requirements for EU users. Where advertising networks qualify as data brokers under state law, additional registration and disclosure obligations may apply. GOVERNANCE EXPOSURE: Medium. While industry-standard, the sharing of financially sensitive data with advertising networks is subject to heightened scrutiny given the sensitivity of tax data and the FTC's ongoing attention to data broker and advertising ecosystem practices. JURISDICTION FLAGS: California residents have a right to opt out of the sharing of personal information with third parties for cross-context behavioral advertising under CPRA. EU and UK users' data may only be transferred to advertising partners with a valid GDPR lawful basis and, where applicable, Standard Contractual Clauses for international transfers. CONTRACT AND VENDOR IMPLICATIONS: Contracts with advertising and analytics partners should include data processing agreements limiting use of Intuit-sourced data to disclosed purposes, prohibiting further sale or sharing, and requiring deletion upon contract termination. COMPLIANCE CONSIDERATIONS: A data flow mapping exercise should identify each third-party recipient of user data, the legal basis for each transfer, and whether opt-out mechanisms are functioning and surfaced appropriately to users in all applicable jurisdictions.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC oversees unfair or deceptive data practices including third-party advertising data sharing arrangements involving sensitive financial information
    File a complaint →
  • State AG
    State attorneys general enforce CCPA and CPRA opt-out rights for sharing personal information with advertising partners in California and similar rights in other states with comprehensive privacy laws
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
TurboTax Privacy Statement
Entity
TurboTax
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-010236
Document ID
CA-D-00439
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
191795f256d1e376aa10d5a7fe2d9bbaffbf9d41ea58fae907dfc4bcf8a4109c
Analysis generated
May 8, 2026 14:03 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TurboTax
Document: TurboTax Privacy Statement
Record ID: CA-P-010236
Captured: 2026-05-08 14:03:43 UTC
SHA-256: 191795f256d1e376…
URL: https://conductatlas.com/platform/turbotax/turbotax-privacy-statement/third-party-analytics-and-advertising-partner-data-sharing/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does TurboTax's Third-Party Analytics and Advertising Partner Data Sharing clause do?

Sharing financial data with advertising networks extends your data's reach beyond Intuit's controlled environment, potentially exposing sensitive financial profile information to third parties whose data practices you have not directly agreed to.

How does this clause affect you?

Your financial and tax-related data may reach advertising technology partners who use it to profile you and serve targeted ads, extending the use of your sensitive information into commercial contexts outside of tax preparation.

Is ConductAtlas affiliated with TurboTax?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TurboTax.