Intuit shares your data with outside companies for analytics, marketing, and advertising purposes, including networks that use your financial profile to show you targeted ads.
This analysis describes what TurboTax's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing financial data with advertising networks extends your data's reach beyond Intuit's controlled environment, potentially exposing sensitive financial profile information to third parties whose data practices you have not directly agreed to.
Interpretive note: The full enumeration of third-party advertising and analytics partners is not available from the truncated HTML; the scope of sharing with specific partner categories may vary by product and user geography.
The updated privacy statement no longer describes a specific opt-out procedure for advertising cookies that was previously available. The prior version stated users could 'opt out of having your personal information used or disclosed for these purposes by sliding the toggle to No and clicking Save My Choices', but this mechanism and accompanying language are no longer present in the updated disclosure. The updated terms also no longer explicitly state that IP addresses and device identifiers may be shared with advertising partners, removing prior transparency about what data types are disclosed. You should review TurboTax's main Privacy Policy to determine if opt-out mechanisms exist elsewhere or what the current data-sharing practices are.
View change record →The updated terms now explicitly state that TurboTax and its advertising partners use cookies and tracking technologies to deliver targeted advertising on and off TurboTax sites. The policy discloses that IP addresses and device identifiers may be shared with advertising partners to show you more relevant ads, and states these practices may be considered 'targeted advertising' or 'sharing' of personal information under applicable law. You can decline third-party advertising cookies by going to 'Customize Settings,' though essential website cookies required for site functionality cannot be refused.
View change record →Your financial and tax-related data may reach advertising technology partners who use it to profile you and serve targeted ads, extending the use of your sensitive information into commercial contexts outside of tax preparation.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We may share your personal information with third-party service providers, business partners, and advertising networks that help us operate our business, deliver our products and services, conduct research and analytics, and serve advertisements that may be relevant to you.Excerpt from TurboTax's Privacy Statement
REGULATORY LANDSCAPE: Third-party data sharing for advertising purposes implicates the FTC Act Section 5 unfair or deceptive practices standard, the CCPA and CPRA sale and sharing provisions requiring opt-out rights, and GDPR Article 6 lawful …
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Sharing financial data with advertising networks extends your data's reach beyond Intuit's controlled environment, potentially exposing sensitive financial profile information to third parties whose data practices you have not directly agreed to.
Your financial and tax-related data may reach advertising technology partners who use it to profile you and serve targeted ads, extending the use of your sensitive information into commercial contexts outside of tax preparation.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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