Intuit shares your data with outside companies for analytics, marketing, and advertising purposes, including networks that use your financial profile to show you targeted ads.
This analysis describes what TurboTax's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing financial data with advertising networks extends your data's reach beyond Intuit's controlled environment, potentially exposing sensitive financial profile information to third parties whose data practices you have not directly agreed to.
Interpretive note: The full enumeration of third-party advertising and analytics partners is not available from the truncated HTML; the scope of sharing with specific partner categories may vary by product and user geography.
The updated privacy statement no longer describes a specific opt-out procedure for advertising cookies that was previously available. The prior version stated users could 'opt out of having your personal information used or disclosed for these purposes by sliding the toggle to No and clicking Save My Choices', but this mechanism and accompanying language are no longer present in the updated disclosure. The updated terms also no longer explicitly state that IP addresses and device identifiers may be shared with advertising partners, removing prior transparency about what data types are disclosed. You should review TurboTax's main Privacy Policy to determine if opt-out mechanisms exist elsewhere or what the current data-sharing practices are.
View change record →The updated terms now explicitly state that TurboTax and its advertising partners use cookies and tracking technologies to deliver targeted advertising on and off TurboTax sites. The policy discloses that IP addresses and device identifiers may be shared with advertising partners to show you more relevant ads, and states these practices may be considered 'targeted advertising' or 'sharing' of personal information under applicable law. You can decline third-party advertising cookies by going to 'Customize Settings,' though essential website cookies required for site functionality cannot be refused.
View change record →Your financial and tax-related data may reach advertising technology partners who use it to profile you and serve targeted ads, extending the use of your sensitive information into commercial contexts outside of tax preparation.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We permit third-party service providers to collect your information, as described here, through some of our services and we share your information with third-party service providers for business purposes as described in this policy, including but not limited to providing advertising on our services ...
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"We may share your personal information with third-party service providers, business partners, and advertising networks that help us operate our business, deliver our products and services, conduct research and analytics, and serve advertisements that may be relevant to you.— Excerpt from TurboTax's TurboTax Privacy Statement
REGULATORY LANDSCAPE: Third-party data sharing for advertising purposes implicates the FTC Act Section 5 unfair or deceptive practices standard, the CCPA and CPRA sale and sharing provisions requiring opt-out rights, and GDPR Article 6 lawful basis requirements for EU users. Where advertising networks qualify as data brokers under state law, additional registration and disclosure obligations may apply. GOVERNANCE EXPOSURE: Medium. While industry-standard, the sharing of financially sensitive data with advertising networks is subject to heightened scrutiny given the sensitivity of tax data and the FTC's ongoing attention to data broker and advertising ecosystem practices. JURISDICTION FLAGS: California residents have a right to opt out of the sharing of personal information with third parties for cross-context behavioral advertising under CPRA. EU and UK users' data may only be transferred to advertising partners with a valid GDPR lawful basis and, where applicable, Standard Contractual Clauses for international transfers. CONTRACT AND VENDOR IMPLICATIONS: Contracts with advertising and analytics partners should include data processing agreements limiting use of Intuit-sourced data to disclosed purposes, prohibiting further sale or sharing, and requiring deletion upon contract termination. COMPLIANCE CONSIDERATIONS: A data flow mapping exercise should identify each third-party recipient of user data, the legal basis for each transfer, and whether opt-out mechanisms are functioning and surfaced appropriately to users in all applicable jurisdictions.
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Sharing financial data with advertising networks extends your data's reach beyond Intuit's controlled environment, potentially exposing sensitive financial profile information to third parties whose data practices you have not directly agreed to.
Your financial and tax-related data may reach advertising technology partners who use it to profile you and serve targeted ads, extending the use of your sensitive information into commercial contexts outside of tax preparation.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TurboTax.