TurboTax updated its privacy policy on May 23, 2026 to add detailed disclosure of its cookie and tracking technology practices. The updated language now explicitly describes how the company uses cookies, pixels, and tags to deliver advertising both on and off its sites, and states that it may disclose certain information such as IP addresses and device identifiers to advertising partners. Users can now decline third-party advertising cookies through a 'Customize Settings' option, though essential website cookies cannot be refused without impacting site functionality.
The updated terms now explicitly state that TurboTax and its advertising partners use cookies and tracking technologies to deliver targeted advertising on and off TurboTax sites. The policy discloses that IP addresses and device identifiers may be shared with advertising partners to show you more relevant ads, and states these practices may be considered 'targeted advertising' or 'sharing' of personal information under applicable law. You can decline third-party advertising cookies by going to 'Customize Settings,' though essential website cookies required for site functionality cannot be refused.
The updated terms establish explicit disclosure of a previously less-detailed advertising data-sharing practice: TurboTax now states it may share IP addresses and device identifiers with advertising partners. This disclosure creates transparency about how user data is used for targeted advertising and acknowledges that such practices may trigger privacy law requirements in certain jurisdictions. The addition of an opt-out control for advertising cookies provides users a mechanism to limit certain tracking, though the policy makes clear that essential website cookies cannot be refused.
→ Review the 'Customize Settings' option to decline third-party advertising cookies if you prefer not to have your IP address and device identifiers shared with advertising partners.
→ Review the Cookies Policy (linked in the updated disclosure) for detailed information on how cookies and tracking technologies are used.
→ The updated terms will apply as written: TurboTax will continue to use cookies, pixels, and tags to deliver advertising on and off its sites, and will share IP addresses and device identifiers with advertising partners for targeted advertising unless you opt out through Customize Settings.
→ Essential website cookies required for site functionality will remain active and cannot be refused without impacting how the site functions.
Updated policy now explicitly states that IP addresses and device identifiers may be disclosed to advertising partners to deliver targeted advertising on and off TurboTax sites.
Added 'Customize Settings' option allowing users to decline third-party advertising cookies, though essential cookies required for site function cannot be refused.
Policy now explicitly states that data sharing and targeted advertising practices 'may be considered sharing or targeted advertising of personal information under applicable law.'
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
TurboTax now clearly states it will share certain personal information with advertising companies to show you targeted ads.
TurboTax now provides more detail about the types of tracking tools it uses and where those tools track you (on and off its own websites).
TurboTax added explicit disclosure of cookie-based tracking and advertising partner data sharing practices that were previously less detailed in the policy. The updated language acknowledges these practices may constitute 'targeted advertising' or 'sharing' under applicable privacy laws. Organizations that license or integrate TurboTax services should evaluate whether this disclosure aligns with their own privacy notices and privacy program documentation, and whether California residents or other jurisdiction-specific audiences require updated privacy notices reflecting TurboTax's data-sharing practices with advertising partners.
CCPA, CPRA (California, if applicable); FTC standards for deceptive practices (15 U.S.C. 45); GDPR and UK PECR if EU or UK users are affected. The disclosed data-sharing with advertising partners may trigger requirements for explicit opt-in consent in jurisdictions requiring affirmative consent for targeted advertising or data sales.
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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002296.
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