TurboTax · TurboTax Privacy Statement · View original document ↗

Advertising cookies target users based on interests

Medium severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
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This analysis describes what TurboTax's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

TurboTax's use of interest-based advertising cookies means user behavior or profile data informs which ads are displayed to them.

Interpretive note: The excerpt references an additional function of preventing repeated ads; this is recorded in omitted_material as a secondary independent proposition.

Recent Activity

This document changed recently

Medium May 29, 2026

The updated privacy statement no longer describes a specific opt-out procedure for advertising cookies that was previously available. The prior version stated users could 'opt out of having your personal information used or disclosed for these purposes by sliding the toggle to No and clicking Save My Choices', but this mechanism and accompanying language are no longer present in the updated disclosure. The updated terms also no longer explicitly state that IP addresses and device identifiers may be shared with advertising partners, removing prior transparency about what data types are disclosed. You should review TurboTax's main Privacy Policy to determine if opt-out mechanisms exist elsewhere or what the current data-sharing practices are.

View change record →
Medium May 23, 2026

The updated terms now explicitly state that TurboTax and its advertising partners use cookies and tracking technologies to deliver targeted advertising on and off TurboTax sites. The policy discloses that IP addresses and device identifiers may be shared with advertising partners to show you more relevant ads, and states these practices may be considered 'targeted advertising' or 'sharing' of personal information under applicable law. You can decline third-party advertising cookies by going to 'Customize Settings,' though essential website cookies required for site functionality cannot be refused.

View change record →

Consumer impact (what this means for users)

The reader's interests are used by TurboTax to target advertising messages shown to them.

How other platforms handle this

Shein Medium

In the previous 12 months, we may have shared identifiers and inferences about you with our partners, third parties, and affiliates in such a way that...may be interpreted as "selling" or "sharing".

Hilton Medium

Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.

GOAT Medium

These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.

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▸ View Original Clause Language DOCUMENT RECORD
"
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing...

— Excerpt from TurboTax's TurboTax Privacy Statement

Provision details

Document information
Document
TurboTax Privacy Statement
Entity
TurboTax
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-042773
Document ID
CA-D-00439
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
61154fce2f9ad44251f396f60a058ae6b16e2a6089810b3d0d4eefab0086c3c2
Analysis generated
July 9, 2026 07:37 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TurboTax
Document: TurboTax Privacy Statement
Record ID: CA-P-042773
Captured: 2026-07-09 07:37:43 UTC
SHA-256: 61154fce2f9ad442…
URL: https://conductatlas.com/platform/turbotax/turbotax-privacy-statement/provision/CA-P-042773/advertising-cookies-target-users-based-on-interests/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does TurboTax's Advertising cookies target users based on interests clause do?

TurboTax's use of interest-based advertising cookies means user behavior or profile data informs which ads are displayed to them.

How does this clause affect you?

The reader's interests are used by TurboTax to target advertising messages shown to them.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with TurboTax?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TurboTax.