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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy policy expands disclosure of data collection practices affecting all users. The revised terms now explicitly describe collection of AI interactions (prompts, questions, and responses), clipboard content when accessing certain functions, pre-upload collection of user content for recommendations, and messaging through shopping features. The policy now explicitly addresses state-specific health privacy laws and CCPA-defined sensitive personal information, including racial or ethnic origin, health diagnoses, sexual orientation, and immigration status. The policy establishes that TikTok does not require provision of sensitive information but notes that published user content on these topics may be visible depending on privacy settings. You can adjust your settings to control which data types are collected and manage your contact sync preferences.
View change record →The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →How other platforms handle this
Object to an automated decision-making (including profiling) in certain circumstances.
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We use automated decision-making to help improve our products and services to you. For example, we may use automated technologies to send you job alert emails regarding roles that may be of interest to you based upon your search criteria...
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"You have the right not to be subject to decisions based solely on automated processing which produces legal or similar significant effect concerning you. However, you may not be entitled to this right, where the decision becomes necessary for the performance of the contract...Excerpt from TikTok Ads's TikTok Privacy Policy
How Meta, TikTok, and Supabase restructured governance language across documents, jurisdictions, and consent frameworks through incremental document updates.
How 10 AI platforms describe the use of user data for model training, improvement, and development, based on archived governance provisions.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “You have the right not to be subject to decisions based solely on automated processing which produces legal or similar significant effect concerning you. However, you may not be entitled to this right, where the decision becomes necessary for the performance of the contract...”
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.