This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
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Object to an automated decision-making (including profiling) in certain circumstances.
Request a review of decisions made solely based on automated processing of personal data.
We use automated decision-making to help improve our products and services to you. For example, we may use automated technologies to send you job alert emails regarding roles that may be of interest to you based upon your search criteria...
"You have the right not to be subject to decisions based solely on automated processing which produces legal or similar significant effect concerning you. However, you may not be entitled to this right, where the decision becomes necessary for the performance of the contract...Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “You have the right not to be subject to decisions based solely on automated processing which produces legal or similar significant effect concerning you. However, you may not be entitled to this right, where the decision becomes necessary for the performance of the contract...”
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
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