This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →How other platforms handle this
You must be at least 13 years old to use the Services.
The Site is intended for use by individuals 13 years of age or older. If you are under 18, you may use this Site only with involvement of a parent or guardian.
Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older. Ads promoting or marketing cosmetic products, procedures or surgeries, must be targeted to people at least 18 years or older.
"TikTok is not directed at children under the age of 16.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “TikTok is not directed at children under the age of 16.”
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.