This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
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"Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older. Ads promoting or marketing cosmetic products, procedures or surgeries, must be targeted to people at least 18 years or older.Excerpt from Meta Ads's Meta Advertising Policies
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The clause states: “Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older. Ads promoting or marketing cosmetic products, procedures or surgeries, must be targeted to people at least 18 years or older.”
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
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