This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
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We will update this Privacy Policy from time to time. We always indicate the date the last changes were published, and if changes are significant, we'll provide a more prominent notice as required by law...
If we make material changes to it or the ways we process your information, we'll notify you (by, for example, prominently posting a notice of the changes on our sites before they take effect or directly sending you a notification).
Occasionally, we may update this privacy policy (or other documents in the Adobe Privacy Center) to allow Adobe to accommodate new technologies, industry practices, regulatory requirements or for other purposes.
"When we update the Privacy Policy, we will notify you by updating the "Last Updated" date at the top of this policy and posting the new Privacy Policy or providing any other notice required by applicable law.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “When we update the Privacy Policy, we will notify you by updating the "Last Updated" date at the top of this policy and posting the new Privacy Policy or providing any other notice required by applicable law.”
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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