Provision record
TikTok Ads · TikTok Privacy Policy · View original document ↗

Cookies used for off-platform advertising

High severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

High May 5, 2026

The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.

View change record →

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Roblox Medium

identify any suspicious activities so we can try to protect users from payment fraud and other inappropriate activities

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We and our partners also use Cookies to promote the Platform on other platforms and websites.

Excerpt from TikTok Ads's TikTok Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
TikTok Privacy Policy
Entity
TikTok Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-055476
Document ID
CA-D-00673
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
73128441b08e7cb5a02666524fa5775d5667bae8f62b078e42f2e352bdb20187
Analysis generated
May 10, 2026 19:02 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok Ads
Document: TikTok Privacy Policy
Record ID: CA-P-055476
Captured: 2026-05-10 19:02:38 UTC
SHA-256: 73128441b08e7cb5…
URL: https://conductatlas.com/platform/tiktok-ads/tiktok-privacy-policy/provision/CA-P-055476/cookies-used-for-off-platform-advertising/
Accessed: Sept. 17, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does TikTok Ads's Cookies used for off-platform advertising clause do?

The clause states: “We and our partners also use Cookies to promote the Platform on other platforms and websites.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.