Lyft · Lyft Terms of Service · View original document ↗

Personal Information Used for Marketing and Advertising

Medium severity Explicitdocumentlanguage Common · 277 of 352 platforms
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Recent governance activity Lyft recorded 2 documented changes in the last 30 days.
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This analysis describes what Lyft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3269 other provisions on other platforms.

How other platforms handle this

Walmart Medium

any personal information that you provide through the Walmart Sites will be used by Walmart in accordance with Walmart's Privacy Policy

Notion Medium

Identifying and communicating with you, including providing newsletters and marketing materials

Instacart Medium

We use your Personal Information to (a) help maintain the security and integrity of the Services, (b) detect, prevent, investigate, and protect you, our business, our users, and others from fraud...

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▸ View Original Clause Language DOCUMENT RECORD
"
To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

— Excerpt from Lyft's Lyft Terms of Service

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Lyft Terms of Service
Entity
Lyft
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-026670
Document ID
CA-D-00137
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1e86ea9f5e84d9973c21f51b3bada189e1a2ccdbd7c6bee696528811479e28c8
Analysis generated
July 9, 2026 05:57 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Lyft
Document: Lyft Terms of Service
Record ID: CA-P-026670
Captured: 2026-07-09 05:57:42 UTC
SHA-256: 1e86ea9f5e84d997…
URL: https://conductatlas.com/platform/lyft/lyft-terms-of-service/provision/CA-P-026670/personal-information-used-for-marketing-and-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Lyft's Personal Information Used for Marketing and Advertising clause do?

The clause states: “To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.

Is ConductAtlas affiliated with Lyft?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Lyft.