This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The collection of keystroke pattern data alongside device identifiers and cross-device tracking enables behavioral profiling and device linkage at a technical level. This data collection mechanism supports the operational infrastructure for targeted advertising and user activity attribution across the TikTok platform.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Users' device technical data, including keystroke patterns and biometric-adjacent behavioral signals, are collected automatically upon service use. The terms authorize assignment of persistent identifiers and cross-device activity correlation based on this technical data.
How other platforms handle this
Device and Connection Information. Consistent with your device or browser permissions, your device or browser automatically sends us information about when and how you install, access, or use our Services. This includes information such as your device type, operating system information, browser info...
We collect information about you from a variety of sources, including information you provide directly to us, information collected automatically from your devices and use of our Services, and information from other sources. The types of personal information we collect include: Identifiers such as n...
Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...
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"Technical information from your device, network, and application, including your IP address, user agent, mobile carrier, time zone settings, identifiers for advertising purposes, model of your device, the device system, network type, your screen resolution and operating system, app and file names and types, keystroke patterns or rhythms, battery state, audio settings and connected audio devices. We automatically assign device IDs and user IDs, and may use this and other information to identify your activity across devices.— Excerpt from TikTok Ads's TikTok Privacy Policy
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The collection of keystroke pattern data alongside device identifiers and cross-device tracking enables behavioral profiling and device linkage at a technical level. This data collection mechanism supports the operational infrastructure for targeted advertising and user activity attribution across the TikTok platform.
Users' device technical data, including keystroke patterns and biometric-adjacent behavioral signals, are collected automatically upon service use. The terms authorize assignment of persistent identifiers and cross-device activity correlation based on this technical data.
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