This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for TikTok's behavioral advertising system by authorizing the receipt and processing of off-platform user data from external partners. The clause enables cross-platform data aggregation and behavioral targeting infrastructure that supports the TikTok Ad Network's functioning and advertiser measurement capabilities.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Users' behavioral data collected by third parties outside TikTok's platforms—including purchase history, web browsing, app downloads, and contact information—flows to TikTok for use in targeted advertising delivery and campaign measurement. This data sharing occurs according to the settings and preferences users configure within TikTok's ads settings interface.
How other platforms handle this
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
Monitoring
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"Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download. These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings. Some of our advertisers and other partners enable us to collect similar information directly from their websites or apps by integrating our TikTok Advertiser Tools (such as TikTok Pixel).— Excerpt from TikTok Ads's TikTok Privacy Policy
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This provision establishes the operational framework for TikTok's behavioral advertising system by authorizing the receipt and processing of off-platform user data from external partners. The clause enables cross-platform data aggregation and behavioral targeting infrastructure that supports the TikTok Ad Network's functioning and advertiser measurement capabilities.
Users' behavioral data collected by third parties outside TikTok's platforms—including purchase history, web browsing, app downloads, and contact information—flows to TikTok for use in targeted advertising delivery and campaign measurement. This data sharing occurs according to the settings and preferences users configure within TikTok's ads settings interface.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.