This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The prohibition prevents advertisers from leveraging TikTok's data to construct audience profiles or targeting segments, restricting a common data-monetization practice.
Interpretive note: The excerpt is syntactically a fragment beginning with 'use TikTok Data', suggesting it is one item in a list of prohibited activities. The prohibition itself is clear, but the surrounding structure and any additional conditions or exceptions in the full clause are not visible.
You cannot use TikTok Data you access through the platform to create or improve profiling or segmentation data about any user, device, household, or browser.
How other platforms handle this
If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
"use TikTok Data to create or improve profiles or segments relating to any user, device, household, or browser.Excerpt from TikTok Ads's TikTok Advertising Terms
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The prohibition prevents advertisers from leveraging TikTok's data to construct audience profiles or targeting segments, restricting a common data-monetization practice.
You cannot use TikTok Data you access through the platform to create or improve profiling or segmentation data about any user, device, household, or browser.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.