Advertisers grant TikTok a royalty-free, worldwide, transferable, sublicensable license to use, modify, distribute, and adapt submitted content for developing and improving TikTok products; a separate perpetual, irrevocable sublicensable grant covers content published on Display Sites including the TikTok app and website. The scope of the license may be modulated by content controls available within Commercial Products.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants TikTok two overlapping licenses: an operational license covering all submitted content for product development purposes, and a perpetual, irrevocable sublicensable license specifically for content published on Display Sites. The perpetual and irrevocable nature of the Display Sites license means the agreement states that this grant continues after a user ceases using the Commercial Products.
The agreement states that all content submitted through Commercial Products is subject to a royalty-free, worldwide license authorizing TikTok to use, modify, and adapt it for product development, and that content published on Display Sites is subject to a separate perpetual, irrevocable license that TikTok may sublicense to others. The agreement also states that users may extract, share, and retain advertiser content even after the advertiser's use of the Commercial Product concludes.
Cross-platform context
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Compare across platforms →"By submitting Your Content through the Commercial Products, you grant TikTok a non-exclusive, royalty-free, worldwide, transferable, sublicensable license to access, use, host, cache, store, display, publish, distribute, modify and adapt Your Content in order to develop, research, provide, promote, and improve TikTok's products and services. If you are submitting Your Content through the Commercial Products for the purpose of publication on the TikTok app, TikTok website or any other digital property (the "Display Sites"), you acknowledge and agree that users may use and interact with Your Content on the Display Sites and elsewhere. You hereby grant to TikTok a non-exclusive, perpetual, irrevocable, royalty-free, worldwide, transferable, sublicensable right to grant to others the right to use Your Content as described above.Excerpt from TikTok Ads's TikTok Advertising Terms
1) REGULATORY LANDSCAPE: The content license interacts with intellectual property law across jurisdictions covered by these terms, including the EU, UK, US, Singapore, and Australia.
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This provision grants TikTok two overlapping licenses: an operational license covering all submitted content for product development purposes, and a perpetual, irrevocable sublicensable license specifically for content published on Display Sites. The perpetual and irrevocable nature of the Display Sites license means the agreement states that this grant continues after a user ceases using the Commercial Products.
The agreement states that all content submitted through Commercial Products is subject to a royalty-free, worldwide license authorizing TikTok to use, modify, and adapt it for product development, and that content published on Display Sites is subject to a separate perpetual, irrevocable license that TikTok may sublicense to others. The agreement also states that users may extract, share, and retain …
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