TikTok's total liability for any and all claims is capped at the greater of USD 500 or the amounts paid by the commercial user to TikTok in the three months preceding the claim, regardless of the legal theory asserted. Indirect, incidental, special, consequential, and punitive damages, as well as loss of profits, revenues, data, and goodwill, are separately excluded.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that TikTok's aggregate financial exposure to any commercial user is capped at USD 500 or three months of spend, whichever is greater, applying across all claims arising in contract, tort, misrepresentation, or restitution. For advertisers with significant advertising spend whose losses in a given dispute exceed three months of fees paid, the cap may substantially limit recoverable amounts, subject to applicable law as acknowledged in Section 13.1.
Under this clause, the maximum amount a commercial user may recover from TikTok in any dispute is the greater of USD 500 or three months of advertising fees paid, and the agreement separately excludes recovery for indirect, consequential, lost profits, and goodwill losses. Section 13.1 preserves any losses that cannot be lawfully excluded or limited under applicable law.
Cross-platform context
See how other platforms handle Aggregate Liability Cap at USD 500 and similar clauses.
Compare across platforms →"THE MAXIMUM LIABILITY OF TIKTOK AND ITS AFFILIATES TO YOU WILL NOT IN AGGREGATE EXCEED THE GREATER OF 500 USD OR THE AMOUNTS PAID BY YOU TO TIKTOK, IF ANY, WITHIN THE 3 MONTHS BEFORE THE CLAIM AROSE. THE LIMITATIONS AND EXCLUSIONS ON LIABILITY SET OUT IN SECTIONS 13.2 AND 13.3 ARE SUBJECT TO SECTION 13.1 AND APPLY TO ALL LIABILITY ARISING UNDER THESE COMMERCIAL TERMS AND IN CONNECTION WITH THE COMMERCIAL PRODUCTS, WHETHER SUCH LIABILITY ARISES IN CONTRACT, TORT (INCLUDING NEGLIGENCE), MISREPRESENTATION, RESTITUTION OR OTHERWISE.Excerpt from TikTok Ads's TikTok Advertising Terms
1) REGULATORY LANDSCAPE: The enforceability of liability caps in commercial contracts varies by jurisdiction.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision establishes that TikTok's aggregate financial exposure to any commercial user is capped at USD 500 or three months of spend, whichever is greater, applying across all claims arising in contract, tort, misrepresentation, or restitution. For advertisers with significant advertising spend whose losses in a given dispute exceed three months of fees paid, the cap may substantially limit recoverable …
Under this clause, the maximum amount a commercial user may recover from TikTok in any dispute is the greater of USD 500 or three months of advertising fees paid, and the agreement separately excludes recovery for indirect, consequential, lost profits, and goodwill losses. Section 13.1 preserves any losses that cannot be lawfully excluded or limited under applicable law.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.